This research explored environmental sustainability (ES) initiatives at five top-ranked Ontario golf courses that were members of the Audubon Cooperative Sanctuary Program for Golf (ACSP). The Research Questions were: (1) How are golf courses adapting to safeguard the natural environment? (2) Why or why not are golf courses moving to ES? and (3) What are the arising barriers to ES in golf and how can they be overcome?Data collection involved in-depth interviews, observations, and unobtrusive document collection for the purpose of content analysis. Data collection was framed with the dimensions of convergence by Houlihan (2012), including the motives, inputs, implementation, momentum, and impact. The dimensions were extended with the use of two constructs, including impression management or how the golf courses position their environmental messages, and message framing, or how ES was communicated to stakeholders. The environmental aspects of the examination were guided by two Standards, including The Canadian Standards Association (CSA) Requirements and Guidance for Organizers of Sustainable Events and Sustainable Sport and Event Toolkit (SSET). Data analysis involved Houlihan's dimensions of convergence extended to include impression management and message framing. Thus, RQ-1 was answered, in part, based on the following dimensions: inputs, evidence of implementation, momentum, and impact. RQ-2 was answered, in part, based on the motives, inputs, momentum, impact, and impression management. Finally, RQ-3 was answered, in part, based on inputs, momentum, impact, impressions management and message framing.