Sport Mega‐events as Political Mega‐projects

Cornelissen, Scarlett

doi:10.1002/9781118325261.ch24

Cited by 2 publications

(7 citation statements)

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“…2). Some critics called this expression of unity 'short-lived' when a public spat between two politicians began shortly after the tournament about South Africans' racial traits and differences (Cornelissen, 2013). FIFA (2009f) proclaimed the Ticket Fund 'will celebrate the vibrant diversity of cultures and peoples across South Africa' without offering the particulars as to how the festival would achieve these goals or measure the outcomes (para.…”

Section: Resultsmentioning

confidence: 99%

“…2). Some critics called this expression of unity ‘short-lived’ when a public spat between two politicians began shortly after the tournament about South Africans’ racial traits and differences (Cornelissen, 2013).…”

Section: Resultsmentioning

confidence: 99%

“…5). Despite the ability for mega-events and these corresponding CSR initiatives to generate cultural pride, the ‘longevity or even authenticity of these expressions of unity are or what they mean in a country where racial divisions exist’ is unclear (Cornelissen, 2013: 423).…”

Section: Resultsmentioning

confidence: 99%

“…Although social benefits, including CSR, are highlighted in the bid process, such initiatives rarely empower the disenfranchise, but instead perpetuate or strengthen the existing power structure. Indeed, as Cornelissen (2013) warns, when countries of the ‘Global South’ host mega events, care must be taken that short-term symbolic gains in unity and international reputation are not lost to lingering economic, social, and political problems. Both Brazil and South Africa face challenges in all three areas, including political corruption at the highest levels, unstable economic performances, and a variety of societal concerns, ranging from poor quality education to inadequate infrastructure to racial tensions.…”

Section: Theorizing Csr and Sport Through The In-awareness Modelmentioning

confidence: 99%

“…Using Zaharna’s (2001) in-awareness approach to public relations that explains how each country has unique socioeconomic, cultural, and communication profiles that must be considered to ensure CSR initiatives meet cultural expectations, increasing their effectiveness, and drawing from a critical CSR perspective (Cornelissen, 2013; Levermore, 2011b; Levermore and Moore, 2015), we explain how FIFA made a number of missteps. As the organizer of the world’s largest single sport competition and ‘guardian of the game’, FIFA (2015c) asserts it has a responsibility to increase the event’s positive effects and ‘strengthened its commitment to building a better future’ through CSR, implementing a series of initiatives for each tournament (para.…”

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confidence: 99%

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‘For the game, for the world’: An analysis of FIFA’s CSR initiatives

Woods

Stokes

2019

Public Relations Inquiry

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Given the significant and often negative impacts of sport mega-events on host nations, including high costs and lingering environmental challenges, many event organizers, such as the Fédération Internationale de Football Association (FIFA), began implementing corporate social responsibility (CSR) initiatives to generate positive effects while lessening negative perceptions. Despite the growing body of literature examining the practice of sport CSR, research on how global governing sport agencies implement and adapt these programs to reflect the culture of the host is lacking. This study begins to address this gap by exploring how FIFA tailored its CSR initiatives for the 2010 World Cup in South Africa and 2014 event in Brazil. Engaging in CSR is already a daunting task. For FIFA, this challenge was compounded because of the host nations' complex social, political, and economic concerns, along with skepticism surrounding FIFA's efforts because of its history of corruption, which recently culminated in an organizational scandal that prompted arrests of high-ranking officials and temporary banishment of its former president. To better investigate CSR using a critical lens, we draw from interdisciplinary research and employ a multi-case study approach to analyze FIFA's CSR initiatives, arguing that these efforts largely failed to reflect cultural considerations, providing little benefit to Brazilians and South Africans. In doing so, we build upon Zaharna's in-awareness approach to public relations by merging it with critical CSR research, demonstrating the need for sponsoring organizations to follow an in-awareness approach when practicing international CSR while also adopting

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Theorizing Csr and Sport Through The In-awareness Modelmentioning

confidence: 99%

mentioning

confidence: 99%

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‘For the game, for the world’: An analysis of FIFA’s CSR initiatives

Woods

Stokes

2019

Public Relations Inquiry

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Football in Arabic literature in diaspora: Global influences and local manifestations

Awad

2016

International Review for the Sociology of Sport

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This paper explores how Arab writers in diaspora present football in their literary works. Through an examination of Rabih Alameddine's I, the Divine, Laila Lalami's Secret Son and Leila Aboulela's Lyrics Alley, the paper highlights the way in which Arab novelists in diaspora draw on the game's international popularity to supplement and clarify the themes that these novels explore. Specifically, this paper investigates how the three novels portray the relationship between the individual and the nation and it suggests that these novels may be read within a context of a growing Arab involvement in international football over the past few years, including recent investments by state members of the Gulf Cooperation Council in European football, the emergence of international football superstars of Arab descent, the direct and indirect influences of football on recent socioeconomic and political transformations in Arab countries, including the Arab Spring, and FIFA's controversial decision to stage the 2022 FIFA World Cup in Qatar. Thanks to their position between cultures, these writers render football as a site on which socioeconomic, political and cultural discourses converge. By depicting the quotidian experiences of culturally and ethnically varied characters, the novels offer divergent perspectives on the game's entanglement with global and local influences and football emerges as a central issue around which the above writers construct some of the most important episodes in the three novels. In this way the three novels demonstrate that the game's international popularity makes it intricately linked with the daily experiences of the characters they depict.

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Sport Mega‐events as Political Mega‐projects

Cited by 2 publications

References 13 publications

‘For the game, for the world’: An analysis of FIFA’s CSR initiatives

‘For the game, for the world’: An analysis of FIFA’s CSR initiatives

Football in Arabic literature in diaspora: Global influences and local manifestations

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