Sport entrepreneurship and public policy: future trends and research developments

Abstract

Purpose The purpose of this paper is to overcome the traditional general approach to sport policy by taking an entrepreneurial perspective. This helps link the fragmented literatures of entrepreneurship, public policy and sport entrepreneurship in order to develop a new perspective of sport entrepreneurship and public policy. Design/methodology/approach A literature review is conducted that highlights the need for public policy to focus on entrepreneurship in sports contexts. Findings In the past, sport policy focused more on governance and political elements but these can be embedded into a policy entrepreneurship perspective regarding sport. This helps to redefine and bridge the literature on sport entrepreneurship and public policy. Originality/value Most sport policy research has tended to take a more organizational behavior or political science approach. Thus, this paper takes a new perspective by incorporating the nascent sport entrepreneurship literature into public policy debates. This is helpful to public policy planners but also sports managers who need to work together to build better policy initiatives.

Is ISO20121 Certification a Detour or Gamechanger for Eco-Striving Sport Events? A Conceptual Typology

“…Down to the bottom left, we find bricoleurs . A key issue for these organizations is to combine entrepreneurship, which in ES work has long been encouraged (Ratten, 2019 ), with acknowledged practices. The question is whether universal standards help or hinder them in this work.…”

Sport entrepreneurs’ performance in business

“…an athlete might not have a proper education or an industry experience) to develop a competitive advantage. For this purpose, the current research on sport entrepreneurship has started to develop insights on sport entrepreneurs' behavior in society instead of considering public policies only (see Ratten, 2019b). However, research in this area still lacks characterizing performance tests.…”

The relevance of leisure marketing activities among university level students

“…However, it is an incontrovertible fact that advancement in technology and the internet world has affected both enterprises' and consumer's ways of interaction. Previous research shows that people are spending more time on digital activities (Siu, 2018), while online businesses see this greater digital engagement of consumers as an opportunity to sell their products or services by innovative offerings to consumers (Ratten, 2019). Moreover, it has been noticed in previous literature that young consumers of leisure desire especially university-level students are continuously increasing and they expecting and look to experience leisure with higher quality (Mok, Sparks, & Kadampully, 2013).…”

“…On the other hand due to the diversity of businesses across different industries (Pope & Turco, 2001), and highly fragmented consumers all across the globe (L. Larson, Whiting, Green, & Bowker, 2014) make the competition more intensive and innovation-based for businesses in the leisure industry (Ratten, 2019). Previous research shows business organizations are continuously struggling with effective approaches of marketing which enable them to cope successfully with intensive competition while also help in capturing a constant permeant place in the market (Ratten, 2019). However, leisure and recreation marketing features vary as leisure product or services has their distinct features (S Horner & Swarbrooke, 2005).…”