Sport consumer behaviour model: Motivators and constraints

Abstract

Sport consumers are the most important component that ensure the continuum of the sport industry. So, it is crucial to understand the factors affecting the Sport Consumer Behaviour (SCB). In this research, we tried to examine the factors that influence the attendance of sport spectators in the national league of basketball and volleyball in Iran. The results showed that internal motivators included success and wining, team support, player support, coach support, sport level support, sports support, and community support; while external motivators were comprised of promotion, media advertisement, player behaviour, excitement, aesthetic, athlete physical skills, role model. Internal constraints were lack of knowledge, lack of success, lack of interest from others, and lack of companionship. The motivators were assigned to those factors that encouraged the attendees and the constraints were considered those that prevented the attendance of fans and consumers. The external constraints and other variables were shown to have insignificant and significant effects, respectively, on sport consumer behaviour. Constrains and motivators of sport consumer behaviour can help the sport marketers for better planning and achieving greater benefits and consumer satisfaction.

Investigation of Determinants and Constraints of Fan and Participant Engagement in Sport Events

“…Internal motivations were the most crucial element on sport consumer behavior, which means more attention should be given to this component to help it grow [1]. Sports interest is seen as a critical factor in how sports clubs meet their customers' needs.…”

“…Sports fans are encouraged to attend sports events as fans already identify with the team. In other words, team identification is a critical predictor of sports consumption behavior [1]. Socialization is a crucial predictor of sport participation or attendance in sports events [8].…”

“…It has been shown that sports and the sports industry significantly influence society [1]. The global sports market reached a value of nearly US$388.3 billion in 2020, growing at a compound annual growth rate (CAGR) of 3.4% since 2015.…”

“…Ticket sales and sports services are essential to the success of sports fans and professional sports organizations, accounting for 20% to 50% of the clubs' overall income [5]. Consequently, sports marketer's priorities turning casual customers into devoted fans to maximize revenues [1]. Thus, sports marketers may benefit significantly from knowing the determinants and constraints that affect an individual's choice to buy tickets and attend athletic events.…”

Hydrophobic Interaction Chromatography and Modeling of Protein Adsorption on Hydrophobic Gel

“…In 1986 Fausnaugh and Rangier investigated the HIC adsorption of proteins in the presence of different types of salts and they find that the solvophobic theory could not completely explain the adsorption differences. In 1988 Timasheff and Arakawa explained specific salt-protein interactions in aqueous solutions in term of Preferential Interaction theory (PIT) [22][23][24][25][28][29][30][31][32][33][34][35][36][37][38][39]. According to the PIT, lyotropic salts promote protein salting out by being preferentially excluded from the protein surface, by means of that promoting hydration of the surface and enhancing the protein stability.…”