Sport Business and Entrepreneurship

Ratten, Vanessa

doi:10.1007/978-3-319-73010-3_6

Cited by 3 publications

(2 citation statements)

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“…It is necessary to understand how changes in culture (as a fundamental component of society) are reflected in the perception of sports. An example of the impact of such changes on sports is skateboarding [2]. This sport was considered informal; however, it has become more and more accepted over time, which is reflected in the increased effort to create space for its practice.…”

Section: Introductionmentioning

confidence: 99%

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Application of the Perceived Popularity of Sports to Support the Sustainable Management of Sports Organizations

et al. 2022

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The operations of sports organizations must be managed to create value in the long run. This explicit management will support their efficiency, competitiveness, and sustainability. The key concept measured in this study was the popularity of sports. This concept is a pivotal element in influencing the acquisition of financial contributions for sports organizations (from the state and sponsors) as well as in attracting new members. We conducted an online questionnaire in 2021 focusing on the concept of the perceived popularity of sports in Slovakia. The number of observations was 338, out of the total population of Slovak citizens over the age of 15. We also applied other methods, including content analysis, induction, deduction, comparison, and synthesis analyses. The analysis of the data led to the following findings: in this context, the two most popular sports were hockey and European football; the greatest propensity for fan self-identification was observed for European football, hockey, and basketball; men who indicated a preference for cycling were significantly larger fans of the sport than women; European football and motorsports were almost exclusively preferred by men; skiing, volleyball, and tennis were preferred by women; and basketball was preferred by the youngest respondents. This study aimed to propose recommendations for approaching sustainability, assuming that increasing popularity represents an opportunity to increase a sport organizations’ membership base.

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Section: Introductionmentioning

confidence: 99%

“…An increased interest in a healthy lifestyle has led to the popularization of various sports, such as yoga [10,11]. Sports are increasingly perceived as an inseparable part of modern lifestyle [2].…”

Section: Introductionmentioning

confidence: 99%

Application of the Perceived Popularity of Sports to Support the Sustainable Management of Sports Organizations

et al. 2022

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An Introduction to Sport Entrepreneurship

Tickell

2024

Reference Module in Social Sciences

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Powerful Owners and Powerful Legacies. What Drives Change in the World Rally Championship?

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Næss

Evens

2021

Journal of Global Sport Management

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This study seeks to identify the impact of a commercial turning point in the FIA World Rally Championship (WRC) in 1999 and the 2013 takeover by the current promoter's media strategies. Drawing upon 21 qualitative interviews with key stakeholders in the WRC coupled with theories of institutional logics, mediatization and strategic legacy, the findings demonstrate that the decisions and culture of the sport can be powerful as the new owners seek to influence the direction of sport in their own image. Sport managers who are dealing with change processes and sport management researchers should identify where an organization's self-reinforcing mechanisms and processes exist in order to balance sporting tradition with organizational culture.

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Sport Business and Entrepreneurship

Cited by 3 publications

References 25 publications

Application of the Perceived Popularity of Sports to Support the Sustainable Management of Sports Organizations

Application of the Perceived Popularity of Sports to Support the Sustainable Management of Sports Organizations

An Introduction to Sport Entrepreneurship

Powerful Owners and Powerful Legacies. What Drives Change in the World Rally Championship?

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