Spontaneous and directed visual imagery: Image failure and image substitution.

Moses, Ira; Reyher, Joseph

doi:10.1037/0022-3514.48.1.233

Cited by 5 publications

(3 citation statements)

References 34 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Additional research indicates that people are similarly disinclined to fantasize about negative outcomes. For example, Suler and Katkin (1988) demonstrated that subjects imaging fearful stimuli showed significant decrement in their ability to image as compared to subjects imagining nonfearful stimuli (see also Moses & Reyher, 1985;Wade, Malloy, & Proctor, 1977). Thus, it would be more likely for subjects to fantasize about generally positive alternatives as opposed to generally negative alternatives.…”

Section: Discussionmentioning

confidence: 99%

Differences in the relative influence of product attributes under alternative processing conditions: Attribute importance versus attribute ease of imagability

1994

View full text Add to dashboard Cite

We present two experiments that test whether ease of imagability can shift the influence of a product attribute without affecting its assessed importance in the decision. Results of the experiments indicate that more easily imagined attributes may have a disproportionate influence when subjects use imagery in the evaluation, but not when they engage in more analytical processing. Experiments 1 and 2 differ in the manner in which method of evaluation (imagery based vs. nonimagery based) was manipulated. In Experiment 1, use of imagery was manipulated through explicit instructions to either engage in or refrain from using imagery, whereas use of imagery was manipulated in Experiment 2 by varying the overall value of the alternatives. Results of Experiment 2 indicate that subjects who were asked to evaluate alternatives that were described in generally positive terms used imagery in the evaluation, placing greater emphasis on the easily imagined attributes, whereas subjects who were asked to evaluate alternatives that were described in generally negative terms or mixed positive and negative terms did not use imagery, basing their evaluations on attribute importance. Our findings support the hypothesis that consumers may at times evaluate alternatives by using an imagery heuristic, which involves imagining the actual experience with an alternative and assessing the desirability of the alternative according to the affective response to this imagined experience.

show abstract

Section: Discussionmentioning

confidence: 99%

Differences in the relative influence of product attributes under alternative processing conditions: Attribute importance versus attribute ease of imagability

1994

View full text Add to dashboard Cite

show abstract

“…Even when verbal information triggers mental imagery, people are less likely to engage in mental imagery if the information relates to negative stimuli (Moses & Reyher, 1985). In a product evaluation study with only verbal product descriptions, consumers who received instructions to imagine engaged in less mental imagery if the attributes were not pleasant to imagine (Keller & McGill, 1994).…”

Section: Pleasantness In Imaginingmentioning

confidence: 99%

Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising

Chang

2013

Health Communication

View full text Add to dashboard Cite

Because pictures, compared with words, are more effective in triggering vivid imagery, their effects should increase in situations in which they play a crucial role in facilitating imagery. This study accordingly explored the relative effects of information presented in pictorial formats and verbal formats in health promotion advertising. Symptoms presented in pictorial formats increased perceptions of the severity of a disease, whereas prevention options presented in pictorial formats enhanced efficacy in preventing the disease. This study also examined two contingent situations: when people were oriented toward visual processing, and when imagery could not be easily triggered without the help of pictures, such as when symptoms or prevention options were difficult or unpleasant to imagine. The findings of three studies supported the offered predictions.

show abstract

“…Crits-Christoph and Singer (1983) look specifically at the use of positive imagery in the treatment of phobias. Moses and Reyher (1985) explore the use of directed versus spontaneous imagery in an experimental study and provide implications for psychotherapy. Grove (1989) is a model of metaphor-based treatment that is applied to resolving traumatic memories.…”

Section: The Rough and Tumble Mind: Where We Go To Play With Imagesmentioning

confidence: 99%

Working with images in psychotherapy: An embodied experience of play and metaphor.

Faranda¹

2014

Journal of Psychotherapy Integration

View full text Add to dashboard Cite

This article presents an integrative approach for working with images in psychotherapy. This approach builds upon contemporary neurobiological understandings of the interconnection of the image-making mind with the workings of self, emotion, and body. Through detailed case material and through following the work of neuroscientists such as Damasio and Panksepp, we will arrive at an appreciation for the brain’s innate propensity for play, association, and metaphor. And as the clinical material will show, these image-based processes act as a portal through which patient and therapist are able to experientially engage with the systems of self-representation, self-maintenance, and self-restoration.

show abstract

Spontaneous and directed visual imagery: Image failure and image substitution.

Cited by 5 publications

References 34 publications

Differences in the relative influence of product attributes under alternative processing conditions: Attribute importance versus attribute ease of imagability

Differences in the relative influence of product attributes under alternative processing conditions: Attribute importance versus attribute ease of imagability

Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising

Working with images in psychotherapy: An embodied experience of play and metaphor.

Contact Info

Product

Resources

About