Społeczna odpowiedzialność biznesu. Studia przypadków firm międzynarodowych

Buczkowski, Bogdan; Dorożyński, Tomasz; Kuna‐Marszałek, Anetta; Serwach, Tomasz; Wieloch, Justyna

doi:10.18778/8088-109-9.01

Cited by 15 publications

(7 citation statements)

References 5 publications

(5 reference statements)

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“…Alternatively, they are designed to improve product quality and thus improve the competitive situation of the company while reducing the environmental impact. This type of eco-innovation is no different from other innovations regarding products or processes that are also aimed at increasing process efficiency or gaining market (Buczkowski et al 2016). Carillo-Hermosilla et al (2009, p. 199) list the following E-I implications for a company's competitiveness: increasing the efficiency of raw materials and energy use; cost reduction; improving the functionality of products (better adaptation to the needs of buyers); creating new markets; increasing sales revenues; improving profitability.…”

Section: The Innovativeness and International Competitiveness Of Entementioning

confidence: 99%

Eco-innovation and International Competitiveness of Enterprises Results for European Union Member States

Lewandowska

2020

CER

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Intensive global warming, declining natural resources, and pollution are the factors influencing the wider debate about what creates a “green economy.” Taking the above into account, the purpose of this paper is to present an overview of the eco-innovation performance of European Union members and, at the same time, their overall level of innovativeness. The paper also provides insights into the role of eco-innovation as the driving force for the international competitiveness of enterprises from European Union countries. The results at the macro level show that there is a strong interdependence between the level of innovativeness and the level of eco-innovation implementation in the EU Member States. In turn, the micro-analysis conducted for EU enterprises shows that there is an interdependence between the introduction of eco-innovation with benefits for the end-user and the level of international competitiveness measured by the intensity of exports. Enterprises from countries with a higher overall Innovation Union Scoreboard (IUS) and Eco-Innovation Scoreboard (Eco-IS) are simultaneously characterized by a higher intensity of eco-innovation, introducing benefits for the end-user, and an intensive presence with sales on foreign markets. Enterprises from countries with low IUS and Eco-IS rankings, including the countries of Central and Eastern Europe, are characterized by a relatively low intensity of introducing eco-innovation accompanied by a relatively low export intensity.

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Section: The Innovativeness and International Competitiveness Of Entementioning

confidence: 99%

Eco-innovation and International Competitiveness of Enterprises Results for European Union Member States

Lewandowska

2020

CER

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“…Implementing these activities on a permanent basis generates costs that the company has to bear. At the same time, planned and rational use of CSR tools results in positive effects such as building and improving the corporate image and implementing the company's strategic goals [Buczkowski et al 2016].…”

Section: Basic Assumptions Of the Corporate Social Responsibilitymentioning

confidence: 99%

Links between the Creating Shared Value Concept and a Company's Marketing Strategy

Grzegorczyk

2020

aspe

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The aim of the article is to try to define the relationship between the corporate social responsibility (CSR) and the creating shared value (CSV) concepts and marketing strategy. To achieve this goal, a method of critical analysis of national and foreign literature relating to these issues was used. On this basis, conclusions were formulated defining the scope and content of these relations. They relate primarily to a company’s mission, marketing research and marketing strategy. The relationship between the CSV concept and marketing strategy can be particularly seen in the evaluation and selection of new geographic markets and new buyer segments. They refer to changes in product policy – creation of products constituting common value. Relationships also relate to distribution policy, which may include the creation of local clusters and the inclusion of companies from these markets in production and distribution.

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“…Drucker, W.C. Frederick, H. Mintzberg and others (Carroll and Shabana, 2010). Over the years, the concept of CSR has significantly evolved and the emphasis is now on corporate and institutional practices based on high ethical standards, thanks to which companies voluntarily include environmental protection in their activities and create positive relations with various groups of stakeholders (Murphy and Schlegelmilch, 2013;Buczkowski et al, 2016).…”

Section: Introduction -Csr Issues In Enterprisesmentioning

confidence: 99%

“…One of the broadest definitions of CSR was presented in 2010 by the International Organization for Standardization in the standard ISO 26000 Guidance on social responsibility, a document that integrates international expertise on the concept of the social responsibility of organizations in society (Hemphill, 2013;Buczkowski et al, 2016). According to it (ISO, 2010), CSR is "responsibility of an organization for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that:  contributes to sustainable development, including health and the welfare of society;  takes into account the expectations of stakeholder;  is in compliance with applicable law and consistent with international norms of behaviour;  is integrated throughout the organization and practised in its relationships.…”

Section: Introduction -Csr Issues In Enterprisesmentioning

confidence: 99%

Corporate Social Responsibility of Heating Companies in Poland in the Context of Sustainable Development

Wrzalik

2021

System Safety: Human - Technical Facility - Environment

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In the coming years, the heating sector in Poland will undergo further changes as a result of the implementation of the country’s energy policy within the European Union. Its main goals are: increasing energy efficiency, development of renewable energy sources and meeting legal and environmental requirements. Their implementation should take into account the observance of CSR principles in order to ensure a stable supply of heat to industrial and municipal consumers with high energy efficiency and limitation of the environmental impact. The article presents the conditions for the operation of the heating industry in Poland and CSR issues in heating companies. Particular attention was paid to the issue of energy poverty and its reduction. The application of social responsibility practices in heating industry on the basis of activities of selected enterprises in this sector was presented. The importance of social responsibility of heating companies in the implementation of a just energy transition in Poland was also indicated.

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Społeczna odpowiedzialność biznesu. Studia przypadków firm międzynarodowych

Cited by 15 publications

References 5 publications

Eco-innovation and International Competitiveness of Enterprises Results for European Union Member States

Eco-innovation and International Competitiveness of Enterprises Results for European Union Member States

Links between the Creating Shared Value Concept and a Company's Marketing Strategy

Corporate Social Responsibility of Heating Companies in Poland in the Context of Sustainable Development

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