Transition metal oxides exhibit various competing phases and exotic phenomena depending on how their reaction to the rich degeneracy of the d-orbital. 1-3 Large spin-orbit coupling (SOC) reduces this degeneracy in a unique way by providing a spin-orbital-entangled ground state for 4d and 5d transition metal compounds. [4][5][6][7] In particular, the spin-orbital-entangled Kramers doublet, known as the J eff =1/2 pseudospin, appears in layered iridates and α-RuCl 3 , 8 manifesting a relativistic Mott insulating phase. Such entanglement, however, seems barely attainable in 3d transition metal oxides, where the SOC is small and the orbital angular momentum is easily quenched. From experimental and theoretical evidence, here we report on the CuAl 2 O 4 spinel as the first example of a J eff =1/2 Mott insulator in 3d transition metal compounds. Based on the experimental study, including synthesis of the cubic CuAl 2 O 4 single crystal, density functional theory and dynamical mean field theory calculations reveal that the J eff =1/2 state survives the competition with an orbital-momentumquenched S=1/2 state. The electron-addition spectra probing unoccupied states are well described by the j eff =1/2 hole state, whereas electron-removal spectra have a rich multiplet structure. The fully relativistic entity found in CuAl 2 O 4 provides new insight into the untapped regime where the spinorbital-entangled Kramers pair coexists with strong electron correlation. arXiv:1810.08594v2 [cond-mat.str-el] 1 Nov 2018