Exclusive ρ 0 -meson electroproduction is studied in the HERMES experiment, using a 27.6 GeV longitudinally polarized electron/positron beam and unpolarized hydrogen and deuterium targets in the kinematic region 0.5 GeV 2 < Q 2 < 7.0 GeV 2 , 3.0 GeV < W < 6.3 GeV, and −t < 0.4 GeV 2 . Real and imaginary parts of the ratios of the natural-parity-exchange helicity amplitudesare extracted from the data. For the unnatural-parity-exchange amplitude U 11 , the ratio |U 11 /T 00 | is obtained. The Q 2 and t dependences of these ratios are presented and compared with perturbative QCD predictions.