Spending real money

Wohn, Donghee Yvette

doi:10.1145/2556288.2557074

Cited by 29 publications

(8 citation statements)

References 17 publications

(25 reference statements)

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“…Users' time can be converted into e-currency. Every moment spent playing puts virtual money in a user's account [29]. However, this value is usually held by the service owner and cannot be legally converted into real money.…”

Section: E-currencies In Virtual Marketsmentioning

confidence: 99%

Consumers’ Adoption and Use of E-Currencies in Virtual Markets in the Context of an Online Game

Gawron

Strzelecki

2021

JTAER

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Virtual worlds have created unique economies whose outcome is e-currencies, which link the electronic universe and reality. This article aims to examine how perceived usefulness, perceived ease of use, perceived risks, and perceived trust significantly impact consumers’ virtual currencies’ behaviour. The study tested and used an adapted TAM model in the context of virtual currencies using structural equation modelling. The partial least square method of structural equation modelling is employed to test the proposed research model. The study utilises an online survey to obtain data from 205 virtual currency consumers. The data set was analysed using SmartPLS 3 software. The results showed that the best predictor of consumers’ intention to use virtual currencies is perceived usefulness, followed by perceived ease of use. Perceived trust predicts consumers’ perceived usefulness and perceived ease of use. These findings reveal that virtual currencies are seen as useful and easy to use. Consumers trust them enough but notice the risks they carry. They can also accept problems associated with them when it comes to their intention to use them.

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Section: E-currencies In Virtual Marketsmentioning

confidence: 99%

Consumers’ Adoption and Use of E-Currencies in Virtual Markets in the Context of an Online Game

Gawron

Strzelecki

2021

JTAER

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“…Media, such as live streaming and gaming, tend to offer cash spending options for users' enjoyment. The options include functional purposes to enhance a certain skill, gain more time to play, or unlock new features, including cosmetic purposes for avatars (Wohn, 2014). Specifically, spending cash is often closely related to the heavy usage of media.…”

Section: The Moderating Effects Of Individuals' Spending Behaviormentioning

confidence: 99%

Mood management through metaverse enhancing life satisfaction

Choi

Lee

Kim

2023

Int J Consumer Studies

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This study aims to explore a social metaverse's positive effects as mood management on consumers' life satisfaction and usage intentions. A total of 304 survey responses from active users of a popular social metaverse platform, Zepeto, were collected with help from an online survey firm. Structural equation modeling analysis was conducted using AMOS 25.0. The direct paths from social metaverse consumption as positive mood enhancement and negative mood alleviation to consumers' life satisfaction were significant, which led to greater usage intentions. Positive mood enhancement influenced usage intentions both directly and indirectly through increased life satisfaction; however, the effect of negative mood alleviation on usage intentions was fully mediated by life satisfaction. Interestingly, for the players who spend money in the social metaverse, only the path from negative mood alleviation to usage intentions mediated by life satisfaction was significant.

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“…The rise of popularity of this form of gaming has spurred research into its specific effects on social behavior. Research has explored this phenomenon from a variety of perspectives, from how virtual world economies mimic realworld patterns (Castronova et al 2009), to the personal motivations and purchasing patterns players have for purchasing virtual goods (Wohn 2014). A notable of research has also gone into the monetization of free-to-play gaming, with Holin and Chuen-Tsai (2007) looking specifically at the challenges facing free-to-play games regarding monetization as they highlight the concept of the magic circle, in which game monetization elements need to be perceived as fair by players or they will not encourage spending.…”

Section: Free-to-play Gamingmentioning

confidence: 99%

Fortnite Streamers as Influencers: A Study on Gamers’ Perceptions

King

Hera

2020

Comput Game J

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This paper explores how players perceive Fortnite streamers as influencers and how these internal perceptions shape their experience of the streamers’ videos and their own gameplay. Fortnite is currently the most popular multi-platform free-to-play game. In-depth semi-structured interviews were conducted revealing that streamers are, first, perceived as entertainers by showcasing high-level gameplay. Gamers consume this content because it is perceived as fun, relaxing, and an engaging way to learn. Streamers are, second, an inspiration to play by inspiring competition, collaboration, curiosity and commitment in gamers through their expertise in showcasing the game. Finally, gamers perceive streamers as endorsers through their videos as skins are perceived as giving social status, the battle pass is perceived to provide rewards, skin choice is highlighted in the player’s game, and new game mechanics are promoted.

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Spending real money

Cited by 29 publications

References 17 publications

Consumers’ Adoption and Use of E-Currencies in Virtual Markets in the Context of an Online Game

Consumers’ Adoption and Use of E-Currencies in Virtual Markets in the Context of an Online Game

Mood management through metaverse enhancing life satisfaction

Fortnite Streamers as Influencers: A Study on Gamers’ Perceptions

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