Speech Politeness Strategies Toward Citayem Fashion Week Phenomena on Twitter and Instagram and its Relevance as Indonesian Language Teaching Materials

Abstract

Politeness in communicating is the most important aspect to build smooth and pleasant communication. There are strategies that must be used to make the communication process run smoothly. The politeness strategy is a way to minimize or minimize unpleasant actions from speakers to speech partners or vice versa. This study aims to determine the types of politeness strategies for the citayem fashion week phenomenon on Twitter and Instagram and their relevance as Indonesian language teaching materials. This research is a type of qualitative research using descriptive techniques related to data collection to provide an overview or confirmation of a concept or symptom. The type of data is taken from various posts and comments on Twitter and Instagram which have been classified based on the form, strategy, and characteristics of the comments about the Citayem fashion week phenomenon. The results of this study indicate that 1) speech forms are classified into two, namely pro speech forms and contra speech forms. Meanwhile, 2) the politeness strategy in utterances of the Citayem fashion week phenomenon on Twitter and Instagram is classified into two strategies, the first is the positive politeness strategy and the negative politeness strategy. Politeness strategies are identified positively into three indication classifications including (1) giving praise, (2) not embarrassing, (3) providing humor, while negative politeness strategies are introduced from several indicators including (1) involving speech partners, (3) pessimistic speech. 3) Anecdotal texts can be used as one of the relevance of learning from the Citayem Fashion Week phenomenon which makes learning more interactive and positive.