THE FOLLOWING PASSAGE FROM A CURRENT business writing textbook offers advice that teachers often give: Write like you talk.Your writing style should be an extension of your personality, and your message should read much the same way you would talk to your reader were you communicating face-to-face rather than in writing. Even though one of the main advantages of written communication is its ability to convey complex information better than oral communication, the best writing sounds comfortable to the ear. [2, p. 60]With such instruction, however, texts and teachers alike may mislead students to conclude that writing is recorded speech. On the contrary, recent research shows that speaking and writing are distinct modes of communication. Not only should students learn to deliver oral presentations and to write reports, but they should also study relationships between speaking and writing. To explain why this is so, I will (1) examine ways that speaking/writing relationships both help and hinder effective communication, (2) suggest ways to make business communication students consciously aware of differences between speaking and writing, and (3) identify the kinds of research needed to further an understanding of speaking/writing relationships in business communication.
SPEAKING/WRITING RELATIONSHIPS: A HELP OR HINDRANCEA communicator's facility with spoken language can both help and hinder effective communication. Beginning writers in primary school rely on oral language to compose and translate written text [6,28]. Indeed, several studies of ways to teach writing-alementary through college-recommend talk as an effective prewriting strategy [11, 23,27,29]. However, at some point of development, probably between fourth and sixth grades, writers begin to differentiate between the two modes in order to communicate successfully in writing [17]. They learn to provide more explicit information in a clearly organized way and to use conventions such as format, spelling, and punctuation. Indeed, inability to do so distinguishes unskilled writers from skilled ones [3,4,26]. Describing the unskilled college writer, Mina Shaughnessy explains: &dquo;Unaware of the ways in which writing is different from speaking, he imposes the conditions of speech on writing:' [26, p. 79]. Even the work of the more skilled students who enroll in business writing courses sometimes suffers from problems related to differences between speaking and writing.