Cultivating students' humanities and arts education and improving students' comprehensive quality and ability are important issues facing the education and teaching of higher education institutions in the new era. This paper proposes to strengthen and improve humanities and arts education in higher education institutions by formulating talent cultivation programs, exploring humanities and arts education resources in professional courses, strengthening the construction of teachers, making full use of online teaching resources, actively implementing 'invite in' and 'go out' strategies, and carrying out campus culture construction in all aspects. We propose to strengthen and improve humanities and arts education in higher education institutions by formulating talent cultivation programs, exploring humanities and arts education resources in professional courses, strengthening faculty construction, making full use of online teaching resources, actively implementing 'invite in ' and 'go out' strategies, and developing campus culture in all aspects.