“…This assumption is also in line with many studies on masked
priming effects indicating that subliminally presented stimuli generally impacted on
behavior only if the prime fits the current top-down setting/current intentions
(e.g., Ansorge, 2006; Kiefer, 2007; Kiefer &
Brendel, 2006; Kiesel, 2009; Kiesel, Kunde, & Hoffmann, 2007; Kiesel, Kunde, Pohl, & Hoffmann, 2006;
Kunde, Kiesel, & Hoffmann, 2003,
2005; Martens & Kiefer, 2009; Pohl, Kiesel, Kunde, & Hoffmann, 2010). Taken together, these results show that the effects of masked stimuli both on
behavior and on attention are based on strikingly similar preconditions.…”