Specificity of editorial and publishing training of electronic textbooks for the New Ukrainian School

Abstract

The article is based on the analysis of ten electronic textbooks for the first grade of the New Ukrainian Schools. It was put to the competition by the publishers and presented in the electronic library of the Institute for the Modernization of the Content of Education (four textbooks «I am exploring the world», three textbooks in art, two electronic and one electronic textbook, textbook «Ukrainian Language. ABC Book. Parts 1 and 2») two models of the editorial and publishing preparation of projects of multimedia interactive electronic textbooks are defined and described. The first is «outsourcing model» which means involvement a technology company or multimedia publishing house in the creating of electronic textbooks. The second is «standalone model» which means independent creation of multimedia electronic textbooks by specialists of traditional publishing who use the specialized third-party software. It’s concluded that the market for interactive multimedia electronic textbooks can develop in several directions: more publishers of printed textbooks enter the market (in case if technological platforms that are available for Ukrainian publishers on the criterion «price – quality» and software for interactive programming will be provided) or filling of the niche of this market by tech companies and digital multimedia publishers (the main example is multimedia publishing house «Розумники» («A Clever Ones»)).