Speaking to the hearts of the customers! The mediating effect of customer loyalty on customer orientation, technology orientation and business performance

Ismail, Ismail Juma

doi:10.1108/techs-03-2022-0016

Cited by 22 publications

(21 citation statements)

References 82 publications

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“…The focus on customer satisfaction in customer orientation is essential for surviving in the competitive corporate climate of today [52]. To produce better and more exceptional products and raise customer satisfaction, customer orientation also emphasises acquiring and analysing consumer data [46].…”

Section: Customer Orientationmentioning

confidence: 99%

Open Innovation Frameworks: A diagnostic analysis of deployment, engagement, evaluation, and governance of Open Innovation in SMEs

Annamalah

Paraman

2023

Preprint

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This study focuses on Singapore's manufacturing-based SMEs. The framework utilised in this study, tested SMEs manufacturing technological items and their efficiency. Although numerous studies have been undertaken, further research is necessary to examine and identify the connected elements that affect the adoption of open innovation. The purpose of this study is to investigate organisational citizenship behaviours, integrative culture, managerial ties, transactional costs, and the significant role of appropriability regime in SMEs and the willingness to embrace Open Innovation. A positivist paradigm, using quantitative techniques, and a deductive research approach were undertaken for this study. The hypotheses incorporated organisational citizenship behaviour, integrative culture, managerial ties, transactional cost and appropriability regime and through statistical analyses, the research aims to quantify relationships. The primary data from SMEs was gathered via a survey. Confirmatory factor analysis was used to look at the questionnaire's Likert scale-emphasizing factor structure. Partial Least Square Structural Equation Modelling is then used to evaluate the analysis and internal consistency of the factors that were obtained (PLS-SEM). Involving SMEs in open innovation will increase the range of technical outputs and enable the development of sound, cutting-edge solutions with significant social impact. Among the advantages for society are the creation of higher-quality manufacturing and more environmentally friendly goods and services. Consequently, technological innovation is becoming a crucial component of the managerial education of tomorrow's leaders. It is possible to enhance learning capabilities and build a more constructive emphasis on managing innovation, which is necessary in the age of globalisation, by forging beneficial collaborations between diverse industries.

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Section: Customer Orientationmentioning

confidence: 99%

Open Innovation Frameworks: A diagnostic analysis of deployment, engagement, evaluation, and governance of Open Innovation in SMEs

Annamalah

Paraman

2023

Preprint

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“…Technology advancement develops the technological capabilities of the firm to get competitive advantages and to improve financial performance (Rezaee, 2016). Other than technology market orientation plays a crucial role in the performance and overall sustainable development of the firm (Ismail, 2022). Customer attracts to firms that have sustainability market strategies to incorporate economic, social, and environmental sustainability (Sivathanu & Pillai, 2020).…”

Section: Startup Sustainability Based On Government Technology and Ma...mentioning

confidence: 99%

STARTUP SUSTAINABILITY BASED ON GOVERNMENT, TECHNOLOGY, AND MARKET: EMPIRICAL STUDY MEDIATION OF PERFORMANCE & SATISFACTION

2023

IJFB

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Start-ups are one of the driving forces of growth and development for developed economies, although emerging economies are now striving to encourage start-ups for the advancement of the country with the support of the startup ecosystem. However, 90 percent of the start-ups failed within a year of their establishment. This study focuses on the factor affecting the sustainability of start-ups, and it is based on primary data collected from 384 start-ups in India. This empirical study analyzed, whether factors such as government support, market orientation, and technology orientation, affected the sustainability of the start-ups by using entrepreneurial satisfaction and performance of the start-ups as the mediators. Correspondingly, the study analyzes the mediation effect of entrepreneurial satisfaction between performance and startup sustainability. The results conveyed that government support, and technology affected startup business sustainability by fostering startup enterprise performance and entrepreneurial satisfaction, while market orientation does not mediate business sustainability using startup enterprise performance as the mediator, and technology orientation affected startup business sustainability with entrepreneurial satisfaction as the mediator.

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“…Technology has a way of levelling the playing field and allows SMEs the opportunity to compete against larger businesses. The work by Ismail (2022) demonstrated the relationship between customer and technology orientation, customer loyalty and the performance of the business.…”

Section: Exponential Power Of Technologymentioning

confidence: 99%

The customer is king

2022

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Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This paper demonstrated the role that both customer and technology orientation had on customer loyalty, and the resulting impact on business performance. Originality/value This briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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Speaking to the hearts of the customers! The mediating effect of customer loyalty on customer orientation, technology orientation and business performance

Cited by 22 publications

References 82 publications

Open Innovation Frameworks: A diagnostic analysis of deployment, engagement, evaluation, and governance of Open Innovation in SMEs

Open Innovation Frameworks: A diagnostic analysis of deployment, engagement, evaluation, and governance of Open Innovation in SMEs

STARTUP SUSTAINABILITY BASED ON GOVERNMENT, TECHNOLOGY, AND MARKET: EMPIRICAL STUDY MEDIATION OF PERFORMANCE & SATISFACTION

The customer is king

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