“…Thus, kaupapa Māori, which can simultaneously mean a Māori approach, topic, customary practice, principle, Māori theoretical framework or set of methodological guidelines (Hoskins and Jones, 2017a; Moorfield, 2011), can be understood as discursive fields and practices created by Māori that did not exist previously (Hoskins, 2017). In some New Zealand sporting contexts, kaupapa Māori concepts such as mauri (vital essence of life), whenua (land) and whānau (extended family), and practices such as karakia (prayers or ritual chant) and haka (vigorous dance with actions and rhythmically-shouted words), have been adopted by Māori and non-Māori participants, coaches and teams, including at elite levels (Erueti and Palmer, 2014; Hippolite and Bruce, 2010, 2013; Palmer, 2016). However, it is important to understand that Māori are not a homogenous group, and that different Māori iwi (tribes) and hapū (sub-tribes) have different beliefs and practices.…”