Abstract:People’s decisions depend on how situations are described or framed to them. But how do speakers frame outcomes to others? For instance, what factors predict whether a speaker chooses to frame an investment opportunity in terms of its chances of failure or success? Drawing on the appraisal tendency framework, we investigated whether emotions associated with uncertainty (worry) might increase speakers’ preference for negative framing, whereas emotions associated with certainty (anger) might increase speakers’ p… Show more
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