“…The master regulator controlling the switch to a biofilm lifestyle is the repressor SinR (Kearns et al ., ). In standard laboratory settings, several cues have been associated with biofilm maturation and assembly, including oxygen deprivation (Jayaraman and Wood, ; McLoon et al ., ; Kolodkin‐Gal et al ., ; Liu et al ., ; Bloom‐Ackermann et al ., ), small molecule sensing (López et al ., ), calcium (Oppenheimer‐Shaanan et al ., ; Mhatre et al ., ) and physical cues (Asally et al ., ; Rubinstein et al ., ; Cairns et al ., ). Focusing on B. subtilis allows us to demonstrate our perspective in the context of specific mechanisms.…”