Spatial Metaphors for Morality: A Perspective from Chinese

Yu, Ning

doi:10.1080/10926488.2016.1150763

Cited by 28 publications

(12 citation statements)

References 47 publications

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“…The acquisition of moral cognition depends on individual experiences and the cultural environment that they live in Gibbs (1999 , 2006 , 2014 ) and Kovecses (2015) . Further research suggested that we develop our moral metaphors based on our subjective experiences in certain social-cultural environments, and we distinguish these metaphors into moral and immoral concepts ( Yu, 2016 ). In most existing research, the subjective experiences mainly included light and dark ( Meier and Clore, 2004 ), clean and dirty ( Rozin et al, 1986 ; Haidt and Joseph, 2006 ; Schnall and Harvey, 2008 ), and up and down ( Lakoff and Johnson, 1999 ; Lan, 1999 ).…”

Section: Introductionmentioning

confidence: 99%

Horizontal Spatial Metaphors for Morality: A Cross-Cultural Study of Han Chinese Students and Ethnic Minority Hui Students in China

Rui

Sai²,

Zhu

et al. 2018

Front. Psychol.

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Metaphor is a bridge for understanding abstract concepts (the target domain) from concrete concepts (the source domain). This study, with two experiments, aimed to investigate the cultural differences of the horizontal spatial metaphors for morality between two groups of students: Han Chinese, the ethnic majority, and Hui Chinese, an ethnic minority in China. Experiment 1 adopted a spatial Stroop task. It showed that neither Hui nor Han students exhibited horizontal spatial metaphors for morality. Experiment 2 adopted a modified implicit association test paradigm to enhance the association between the moral concepts and the horizontal spatial positions. In Experiment 2, we found horizontal spatial metaphors for morality in Hui students, but not in Han students. These results indicated that the differences of horizontal spatial metaphors between Hui and Han participants were influenced by the different cultures they live in. Moreover, this study also found that the association between the source domain and the target domain was an important factor for metaphor formations.

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Section: Introductionmentioning

confidence: 99%

Horizontal Spatial Metaphors for Morality: A Cross-Cultural Study of Han Chinese Students and Ethnic Minority Hui Students in China

Rui

Sai²,

Zhu

et al. 2018

Front. Psychol.

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“…As to metaphor decomposition, it is noted that straight and upright are embodied via two embodied schemas, straight and verticality , respectively. The presence of these two schemas in moral metaphors have been observed in various languages, including Chinese and English [ 78 , 79 ]. There may be various reasons for the success of these schemas in morality, including the very bodily-grounded fact that when our health conditions are good we have an upright posture and our spine is straighter than when we feel sad or in pain and we feel the urge to lie down (i.e.…”

Section: Discussionmentioning

confidence: 99%

Rights Metaphors Across Hybrid Legal Languages, Such as Euro English and Legal Chinese

Mannoni

2021

Int J Semiot Law

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This paper focuses on two legal languages such as the legal English developed by the European Union institutions (Euro English) and the legal Chinese of Mainland China, to study whether the mental representations and the embodied simulation created by the conceptual metaphors for the same Western concept, right, differ in any significant ways. By analysing the data contained in two large corpora, this study has found that, despite the common origin of the concept right in the two legal languages, they conceptualise it in a significantly different fashion. Finally, the findings of this study are read through the theoretical framework proposed for this special issue—hybridity and the Third Space. While it is somewhat straightforward to conceive of Euro English as a hybrid language, owing to the multilingual and supranational setting where it is used, this study has found that the Chinese legal language, too, is a hybrid language exhibiting linguistic features that intersect different belief systems.

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“…Morality concerns judgments and decisions on human character, behavior, or action in social life that distinguish between right and wrong, or good and evil (Yu 2016). Much of the research in the morality domain examines cues to morality perceptions.…”

Section: Morality and Consumer Behaviormentioning

confidence: 99%

Sinfully decadent: priming effects of immoral advertising symbols on indulgence

2020

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This research introduces an immorality-indulgence priming effect, whereby the presence of immorality symbols (i.e., devil, hell, serpent) versus morality symbols (i.e., angel, heaven, saint) in advertising increase consumer indulgence. Study 1 examines the priming effect of morality symbols on indulgent consumption, controlling for religiosity and belief in afterlife. Study 2 and Study 2b investigate the role that activation of mental representations of rebelliousness has in explaining the immorality-indulgence effect. Study 3 explores the role of immorality symbols on actual indulgent choices. Findings from Study 1 indicate that immorality symbols prime consumer indulgence. Study 2 provides evidence of rebelliousness as the process influencing indulgent product choice (indulgent intention, Study 2b), while ruling out the alternative explanation of imagemessage congruence. Study 3 provides evidence that immorality symbols increase actual indulgent behavior. This research has important implications for advertisers in the development of advertisements that can influence indulgent behaviors.

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Spatial Metaphors for Morality: A Perspective from Chinese

Cited by 28 publications

References 47 publications

Horizontal Spatial Metaphors for Morality: A Cross-Cultural Study of Han Chinese Students and Ethnic Minority Hui Students in China

Horizontal Spatial Metaphors for Morality: A Cross-Cultural Study of Han Chinese Students and Ethnic Minority Hui Students in China

Rights Metaphors Across Hybrid Legal Languages, Such as Euro English and Legal Chinese

Sinfully decadent: priming effects of immoral advertising symbols on indulgence

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