“…Search is both an optimal routing problem in which decision makers pick alternatives from the population, and an optimal stopping problem where decision makers choose which candidates to evaluate further (Maier, 1993;Miller, 1993Miller, , 1994Narula, Lentek, and Harwitz, 1987;Rogerson, 1990). Behavioral theory explores how decision makers create an effective set of alternatives from the population of potential alternatives (Desbarats, 1983) and how these alternatives are evaluated (Slovic, Fischoff, and Litchenstein, 1977) using psychological mechanisms such as satisficing behavior (Simon, 1957) that simplify complex decisions (Duhaime and Schwenk, 1985).…”