Tandemly repeated 72-base-pair (bp) segments located between nucleotides 107 and 250 of the simian virus 40 genome are essential for early region transcription. The functional requirement for the 72-bp repeat was supplied even when that segment was translocated to several locations distant from, and in different orientation, relative to, the promoter. Regardless of the position of the 72-bp enhancer segment, transcription was initiated at the same locations as with the normal promoter. Translocation of the 72-bp repeat segment to other sites in the genome resulted in the appearance of DNase I hypersensitivity at that site in the intranuclear viral minichromosomes. One of the translocations which did not produce enhancement of early-and late-region expression also failed to create a DNase I-hypersensitive site at the translocated 72-bp segment.The DNA sequences of eucaryotic promoters that are recognized in vivo by RNA polymerase II have been investigated extensively, and some of their essential features are known (29). Most but not all promoters contain a TATA box (M. Goldberg, Ph.D. thesis, Stanford University, Stanford, Calif., 1978), which directs transcription initiation 20 to 30 nucleotides downstream. Elimination or alteration of the TATA box causes transcription initiation to occur at many sites (3,4,10,13,14,16,18,19,23) and, in some instances, at lower efficiency (14,16,19,23). RNA polymerase II promoters also require nucleotides in the -30 to -110 region; their removal or substantial modification abolishes or greatly reduces transcription, e.g., the herpes simplex virus thymidine kinase promoter (18,19), the human a-globin (20) and rabbit P-globin promoters (16), and the simian virus 40 (SV40) early-region promoter (10). Two others, the sea urchin histone H2A and SV40 early-region promoters, have absolute requirements for a sequence located between nucleotides -184 and -524 and nucleotides -112 and -255, respectively (4, 10, 15). By contrast, the human aglobin (20) and the herpes simplex virus thymidine kinase (18) promoters show no dependence on the nucleotide sequence in this region. Of particular interest is the finding that the essential sequence in the -184 to -524 region of the sea urchin histone H2A promoter and the -112 to -255 region of the SV40 early promoter can function even when they are inverted relative to the other promoter components (10,15,22). The nucleotide sequence between nucleotides -112 and -255 that is needed for SV40 early-region promoter function contains a tandemly repeated 72-base-pair (bp) sequence; this sequence can also augment correct transcription initiation from the rabbit (2) and human (J. Sklar and P. Berg, unpublished data) 3-globin promoters, the herpes simplex virus thymidine kinase promoter (7; M. Fromm, Ph.D. thesis, Stanford University, Stanford, Calif., 1983), the conalbumin and ovalbumin promoters (22), and the adenovirus 2 late promoter (22). The mechanism of this enhancement or augmentation of transcription by sequences acting at a considerable distance an...