Space expression of industry status using GIS and SWOT analysis

Wang, Hongchen; Li, Chang; Zheng, Yanping

doi:10.1007/s11859-015-1117-6

Cited by 4 publications

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References 4 publications

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“…We believe that a SWOT analysis helps in assessing a destination's agritourism development potential, as well as the strategies needed to succeed. It also helps in selecting the best strategy [20] by maximising the strengths and opportunities, as well as by reducing the weaknesses and threats [17]. The SWOT analysis is not only useful to developed tourism destinations, but it is also useful to villages (agrarian villages where tourism activities are not common) with the potential for agritourism development, and thus, the need for appropriate strategy development.…”

Section: Introductionmentioning

confidence: 99%

Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal

Bhatta

Ohe

Ciani³

2020

Agriculture

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Despite Nepal’s agritourism strategies for promoting agrarian villages, agritourism has not yet gained popularity. Based on two different surveys conducted in August 2017 and January 2019, we explore the agritourism development strategies and the agritourism potential for Phikuri village, an agrarian village in Nepal. Using a strengths, weaknesses, opportunities, and threats (SWOT) matrix, we explore four main strategies and 15 sub-strategies. The four main categories are as follows. A maxi-maxi strategy characterised by strengths and opportunities, a maxi-mini strategy characterised by strengths and threats, a mini-maxi strategy characterised by weaknesses and opportunities, and a mini-mini strategy characterised by threats and weaknesses. A quantified SWOT matrix of the estimated total value of the internal and external factor evaluation matrices reveals that Phikuri village has more strengths than weaknesses and more opportunities than threats. We statistically compare the opinions of three different groups, organised by gender, age, and occupation. The results reveal statistically significant differences in the opinions of men and women, younger and older generations, and public and private workers. This study also shows that women are critical for agritourism development, even in a male-dominated society.

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Section: Introductionmentioning

confidence: 99%