This study critically engages two analytic constructs: western psychological individualism (with its assumed emotional interiority) and the notion of a generic sociocentric self. By looking at the emotional practices of the Akha of Northern Thailand in a nonmodern context, I aim to show the distinctiveness of a particular type of socio‐ and cosmo‐centric self, that of the “microcosmic,” “level” self, which is not a depth self. This analysis examines the semiotic ideology in which Akha emotions and self concepts are co‐constituted as part of a process of inner/outer alignment with both communal and cosmic templates that affect the flow of a life force energy. In addition, Akha social dynamics resist and deflect from the emergence of a potentially dangerous individualized depth self with emotional interiority and an inner/outer boundary, suggesting an ideological component, and, thus, the relevance of historical and political‐economic contexts in the study of emotional practices.