2019 DOI: 10.33767/osf.io/xv8rm View full text Preprint
Arantxa Vizcaíno-Verdú, Paloma Contreras-Pulido

Abstract: The audiovisual activity developing in social networks has led to the YouTube platform becoming an international creative and social space where the content created by the user, the media, the companies and the online communities comes together. This digital opportunity identifies the figure of the youtuber, especially those whose artistic and musicaltalents are disseminated by the use of a fictional cover. This research seeks to analyse this profilebuilding starting from its amateur origin and ending with its…

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