¡Soy músico youtuber! Construcción de la identidad artística a través del cover y la ficción. El caso de las violinistas Taylor Davis y Lindsey Stirling

Abstract

The audiovisual activity developing in social networks has led to the YouTube platform becoming an international creative and social space where the content created by the user, the media, the companies and the online communities comes together. This digital opportunity identifies the figure of the youtuber, especially those whose artistic and musicaltalents are disseminated by the use of a fictional cover. This research seeks to analyse this profilebuilding starting from its amateur origin and ending with its professional stage, by means of the figures of Taylor Davis and Lindsey Stirling: North American violinists devoted to music, video games, films, series, among other products within the Cultural Industry. To this end, their channels have been examined through qualitative content analysis. This methodology made it possible for us to explore in depth this mainstream phenomenon encompassing the world of fandom, music and artistic success through trendy cultural products. As a consequence, musician youtubers are building a creative, ingenious and suppressed community in virtual environments.

TwoSet Violin: experiencias musicales colectivas desde la afinidad y la conectividad

“…Existen investigaciones en torno a otras parejas de youtubers violinistas centradas en dimensiones como la generación de tendencias de éxito (Vizcaíno-Verdú & Contreras-Pulido, 2020). Añadiendo literatura a ese campo, el caso que nos ocupa muestra que una de las particularidades más notorias en el desarrollo de la labor de estos jóvenes es la capacidad para propiciar conexiones estrechas con la audiencia (Cayari, 2011).…”