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The purpose of the article is to identify the role, specifics, trends and conditions of the digital and real social environment in the formation of new identities in the post-Soviet space. In this work, the mechanics of identification is closely linked with the factor of activity of historical, political and cultural figures. The methodological basis was the principles of quantitative content analysis, as well as the capabilities of the Google Trends system. The conclusions indicate that with the processes of digitalization and the development of social networks, a bottom-up model is added to the previous identification practices, when such new opinion leaders as bloggers, vloggers, streamers, administrators and top members of network communities themselves create a message, begin to interpret historical facts in their own way, and political events, conveying their vision to the audience they are interested in. The range of risks and threats of digitalization for building the macropolitical identities of the post-Soviet countries has been determined. The theoretical significance of the work is determined by the fact that the discovered interest among Russian-speaking researchers in such types of identity as social, ethnic, cultural, national and civic quite correlates with the increased interest in these phenomena on the part of Internet users of post-Soviet countries. It is indicated that a flexible combination of traditional and network technologies for the formation of identities makes us speak of them as techniques of soft or even smart power.
The purpose of the article is to identify the role, specifics, trends and conditions of the digital and real social environment in the formation of new identities in the post-Soviet space. In this work, the mechanics of identification is closely linked with the factor of activity of historical, political and cultural figures. The methodological basis was the principles of quantitative content analysis, as well as the capabilities of the Google Trends system. The conclusions indicate that with the processes of digitalization and the development of social networks, a bottom-up model is added to the previous identification practices, when such new opinion leaders as bloggers, vloggers, streamers, administrators and top members of network communities themselves create a message, begin to interpret historical facts in their own way, and political events, conveying their vision to the audience they are interested in. The range of risks and threats of digitalization for building the macropolitical identities of the post-Soviet countries has been determined. The theoretical significance of the work is determined by the fact that the discovered interest among Russian-speaking researchers in such types of identity as social, ethnic, cultural, national and civic quite correlates with the increased interest in these phenomena on the part of Internet users of post-Soviet countries. It is indicated that a flexible combination of traditional and network technologies for the formation of identities makes us speak of them as techniques of soft or even smart power.
The article is devoted to the results of a sociological survey of participants in the international scientific conference of students and graduate students «Young people's view of the Soviet era: between the prospects of new identities and the challenges of memory wars », organized by the Faculty of History, Political Science and Law of the Moscow Region State University on October 27, 2021. The main methodological optics were the principles sociological survey. The survey was aimed at studying the attitude of modern Russian youth towards the Soviet era. A feature of the sociological study was the high educational level of young people, a deeper knowledge and involvement of respondents in the history of Russia. It is indicated that wars of memory in the post-Soviet space arise precisely because of different interpretations of the history of the Second World War and the Great Patriotic War. The theoretical contribution of the work lies in the fact that the analysis of scientific literature has shown that the wars of memory, their chronology are closely dependent on the characteristics of the processes and stages of the formation of new post-Soviet identities. The conclusions note that in relation to the younger generations to the Soviet era, in the assessment of its figures and events, there are significant changes in comparison with previous periods. The Soviet era as a whole receives more positive assessments, there is a rethinking of the assessment of its leaders. The results of the study allow us to form an idea of today's assessments of the young generations of the Soviet past, trends in the information field that shape the interpretation of history and influence the current processes of identification.
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