Sovereign Trade as Historically Practiced among Indian Tribes in the Western United States

Indigenous Marketing

“…What is Indigenous marketing? As scholars have explored, there is apprehension around Western capitalism and the business discipline among Indigenous communities (Frantz 1999;Garsombke and Garsombke 2000;Gladstone 2013Gladstone , 2018. Subsequently, Indigenous marketing has yet to be sufficiently defined or even explored (Love & Hall 2022).…”