South Korean female apparel market segments based on store attributes

Harp, Shelley S.; Hlavaty, Valerie; Horridge, Patricia E.

doi:10.1016/s0969-6989(99)00023-5

Cited by 12 publications

(6 citation statements)

References 20 publications

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“…Shopping behaviour is also influenced by store attributes. 37 Store attributes are inherent characteristics of the store used by consumers to determine at which store to shop. The objectives of good store design include visual appeal and ease of movement among other store attributes used to encourage buying and selling.…”

Section: Store Attributesmentioning

confidence: 99%

Tourists’ and retailers’ perceptions of souvenirs

Swanson

2004

Journal of Vacation Marketing

115

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The nature of humans is to return from travelling with a souvenir of the experience. The purchase of a souvenir by a tourist serves as a tangible way of capturing or suspending in time an otherwise intangible experience. Many small businesses in the south-west region of the USA depend on souvenir sales for income. The purpose of this study was to assess south-western retailers’ knowledge of tourists’ souvenir purchase behaviour while visiting the area. Souvenir products, product attributes and store attributes were analysed for differences in importance between tourists and retailers. Factor analysis and t-tests were administered. Findings indicated differences exist between tourists and retailers with regard to souvenir products, product attributes and store attributes. By better understanding the relationship between tourists and their retail needs, tourism-based retail busi nesses may increase revenues and the economic activity of a host area.

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Section: Store Attributesmentioning

confidence: 99%

Tourists’ and retailers’ perceptions of souvenirs

Swanson

2004

Journal of Vacation Marketing

115

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“…Numerous past studies have shown the importance of store attributes in consumer decision-making (Golledge and Stimmson, 1997;Miron and Lo, 1997;Harp et al, 2000;Sirohi et al, 1998;Baker et al, 2002). In general, consumers like to go to nice places that offer a lower price, a wider product variety, a cleaner environment, and better services.…”

Section: Article In Pressmentioning

confidence: 99%

An investigation of Chinese immigrant consumer behaviour in Toronto, Canada

Wang

2004

Journal of Retailing and Consumer Services

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“…Wu found that (Wu, 2013) the attitude toward online shopping has a significant relationship with the consumer lifestyle. Harps and others (Harp, Hlavaty & Horridge, 2000) used Discriminant analysis after MANOVA test on store attributes, apparel purchase influences, and lifestyle characteristics. One of the findings of this study was the effect of lifestyle in South Korean women shoppers' apparel shopping orientation.…”

Section: Fashion Orientation and Lifestyle In Apparel Purchasing Behamentioning

confidence: 99%

Determination of Customer Apparel Preferences by Using Latent Class Analysis: An Application for Koton Brand

Anuşlu¹,

Çilan²

2019

ijmeb

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In the Fast Fashion sector, identifying the fashion orientation and lifestyle of their customers provides an enterprise the understanding of the needs and desires of their customers alongside helping the implementation of appropriate marketing strategies and achieving upper hand in the competition. In this study, it is aimed to classify their preferences regarding the fashion orientation and lifestyle of their female customers to develop marketing strategies for KOTON, a fast fashion company operating in Turkey as well as globally. For this purpose, Latent Class Analysis was applied as an analytical method and appropriate marketing strategies were suggested for each class.

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South Korean female apparel market segments based on store attributes

Cited by 12 publications

References 20 publications

Tourists’ and retailers’ perceptions of souvenirs

Tourists’ and retailers’ perceptions of souvenirs

An investigation of Chinese immigrant consumer behaviour in Toronto, Canada

Determination of Customer Apparel Preferences by Using Latent Class Analysis: An Application for Koton Brand

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