Sources of Inconsistency in the Measurement of Religious Affiliation: Evidence from a Survey Experiment and Cognitive Interviews
Philip S Brenner,
Jill LaPlante,
Tracy L Reed
Abstract:Research has argued that estimates of the percentage of Americans without a religious affiliation may be influenced by a measurement artifact caused by the poor reliability of conventional survey questions. Using a question-order experiment and cognitive interviews, we assess religious affiliation measures like those commonly used on surveys. A filter question and a full question presenting a list of religious affiliations as response options are asked in a random order. Findings suggest that nominally religio… Show more
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