Source Credibility in Attorney Advertisements

Amyx, Douglas; Bristow, Dennis N.; Robb, Jeffrey

doi:10.1080/15332960903199356

Cited by 1 publication

(2 citation statements)

References 31 publications

(37 reference statements)

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“…In studies using adult participants, there is a body of literature, which suggests gender influences perceptions of trustworthiness (Buckingham et al , 2006). In two separate studies, female professionals were judged more trustworthy than their male counterparts (Amyx et al , 2009; Dacy and Brodsky, 1992), but the effect of gender on trustworthiness was not found in a third study (Stearns et al , 2001). With regard to expertise, one study identified that female counselors were perceived to be more expert (Dacy and Brodsky, 1992), but two studies found no impact of gender on perceptions of expertise (Amyx et al , 2009; Stearns et al , 2001).…”

Section: Literature Reviewmentioning

confidence: 88%

“…In two separate studies, female professionals were judged more trustworthy than their male counterparts (Amyx et al , 2009; Dacy and Brodsky, 1992), but the effect of gender on trustworthiness was not found in a third study (Stearns et al , 2001). With regard to expertise, one study identified that female counselors were perceived to be more expert (Dacy and Brodsky, 1992), but two studies found no impact of gender on perceptions of expertise (Amyx et al , 2009; Stearns et al , 2001). With regard to likability, Dacy and Brodsky (1992) also determined that female counselors were no more or less likely to be rated as more friendly.…”

Section: Literature Reviewmentioning

confidence: 88%

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The effect of pediatricians' obesity and gender on children's perceptions

Brudvig

Borna

2012

Young Consumers

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PurposeThe purpose of this paper is to examine the effect of pediatricians' obesity and gender on children's perceptions of physicians. In particular, to examine the extent and direction of obesity and gender on children's perceptions of likability, expertise, and trustworthiness.Design/methodology/approachThe study utilizes an experimental design. The actual sample is 138 children between six and 12 years of age.FindingsThe results indicate that physicians' gender did not influence children's perception of pediatricians' personal characteristics. However, physicians' obesity did influence children's perceptions. Specifically, obese pediatricians were judged less likable and less expert than non‐obese pediatricians.Originality/valueThe research informs two important gaps in the literature. First, personal characteristics influence perceptions of credibility, and children perceive obese persons negatively, just as adults do. Second, the paper lays out a rigorous experimental design that adapts scales and materials for use with child‐subjects.

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