Sound Studies: Missing the (Popular) Music for the Screens?

Coates, Norma

doi:10.1353/cj.0.0070

Cited by 5 publications

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References 18 publications

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“…What are the perceived advantages of commissioned music from an editor's perspective, and in what types of situations does an editor consider that production music will be inadequate for his/her purposes?But there are many areas within television sound still to be considered. AsCoates (2008) has noted, television is now being streamed digitally to computers, with people free to assemble their own playlists-how will these changed conditions of consumption alter our viewing/listening practices? Will television consumption continue to be something that takes place in conjunction with numerous other activities, thus splitting our attention from the visual and audio text?…”

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Evans¹

2009

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Long the poor relative to film sound, television sound has often found itself written off, or not written about at all (see Negus and Street 2002). Despite the seminal work of Tagg (1979) few others have taken up the baton of television sound studies. Indeed, even within television studies proper there has been little attention paid to sound-in much the same way as sound was ignored in film studies for decades and decades.

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Evans¹

2009

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Sonic branding: A consumer-oriented literature review

Gustafsson

2015

J Brand Manag

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Because music holds a strong power over people, and its impact on consumers is relatively direct, it is invariably an interesting medium for marketers. Although Sonic Branding -branding with music and sound -has been seen as 'the next big thing' in branding toward consumers for about a decade, it is a scattered field still waiting for its breakthrough. Addressing this problem, the present consumer-oriented review of literature offers new insights on the consumer perspective's role in Sonic Branding today, and provides implications for future marketing research and practice. The present article also suggests that there is need for using a common set of Sonic Branding concepts in order to unify the field. Further, the majority of businesses do not yet understand Sonic Branding as the uniquely consumer-oriented practice it has the potential to be. Understanding the way that consumers themselves use music is crucial to successful brand management in this area. However, for theorists and practitioners alike, the immediate challenge lies in developing those concepts and labels for Sonic Branding that will unite the field, and thereby increase its future impact.

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Born to Run : The Transmedia Evolution of the Bruce Springsteen Memoir from Book to Stage and Screen

Watson

2021

Popular Music and Society

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This article explores how the genre of rock memoir took a new cultural and commercial turn with the publication of Springsteen's book Born to Run (2016). It traces how the book became the foundation for a transmedia project that unfolded across several platforms (including the Broadway stage and Netflix) over the course of two years (2016)(2017)(2018). This transmedia project worked to construct the twenty-first-century Springsteen as an artist and commentator whose work lies at the intersections of rock, popular literature, scripted theater, and the screen.

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Sound Studies: Missing the (Popular) Music for the Screens?

Cited by 5 publications

References 18 publications

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Sonic branding: A consumer-oriented literature review

Born to Run : The Transmedia Evolution of the Bruce Springsteen Memoir from Book to Stage and Screen

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