Sosyal Medyanın Havayolu Müşterilerinin (Y ve Z kuşağı) Satın Alma Davranışı Üzerine Etkileri
Emre KARŞIGİL,
Fatma Selin SAK
Abstract:In recent years, the widespread use of the internet and the developments in communication networks have increased the use of social media networks and applications of enterprises operating in the aviation sector. In parallel with this, most airline companies have started to sell their tickets through social media. In fact, social media has become a means of solving the problems of airline customers, platforms where passengers share their experiences, and competitive tools that affect the purchasing criteria of… Show more
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