Sosiopragmatik Imperatif Iklan pada Media Sosial

Rahmayanti, Indah; Fajar, Alvi

doi:10.30872/diglosia.v3i1.37

Cited by 3 publications

(3 citation statements)

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“…Konflik yang disebabkan oleh perbedaan penafsiran tidak hanya terjadi pada iklan barang atau jasa, namun juga terjadi pada iklan kampanye pemilihan presiden di Indonesia. Kubu calon yang satu menyampaikan slogan, pernyataan, dan klaim yang kemudian dikritisi oleh kubu calon yang lainnya (Alyousef, 2016;Bolognesi & Lievers, 2020;Rahmayanti & Fajar, 2020). Tentu saja keadaan tersebut menarik para ahli di bidang linguistik forensik dan linguistik secara umum untuk menyelidiki perbedaan pandangan dan penafsiran terhadap iklan kampanye.…”

Section: A Pendahuluanunclassified

Analisis Multimodal pada Teks Iklan untuk Mengidentifikasi Aspek Ketulusan Iklan

et al. 2023

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This study aims to analyze the sincerity aspect of Indonesian and Korean advertisements through multimodal analysis. This study uses a content analysis research method using the FCB Grid Model on several products, namely fast food, tobacco, and telecommunications. The selection of ad samples was carried out based on the FCB Grid Model. The results of the study show that some products such as tobacco and fast food are included in the category of products that involve low emotions and thoughts when consumers consider these products. However, telecommunications products fall into the category of products that involve high rational thinking skills, thus requiring serious consideration from consumers. Other findings show that there are several semantic and pragmatic expressions that make consumers confused in choosing a product. The most frequent violations found in products are false expressions and explanations that lead consumers astray. In addition, other violations are expression omissions, exaggerated expressions, fictitious, and omission of important information, thus making consumers feel lost in choosing products.

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Section: A Pendahuluanunclassified

Analisis Multimodal pada Teks Iklan untuk Mengidentifikasi Aspek Ketulusan Iklan

et al. 2023

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“…Sociopragmatics can be considered as an interdisciplinary field between sociology and pragmatics. Sociology is the study of social phenomena in the surrounding environment, while pragmatics is defined as the study of meaning conveyed by speakers and interpreted by listeners (MBA & Charlotte, 2021;Rahmayanti & Fajar, 2020) Sociopragmatics is related to the study of language and is closely connected to society, thus requiring data or subjects involving more than one person (Jahdiah, 2019). The object associated with sociology is not language but society itself, aiming to describe the society and its behavior.…”

Section: A Language Politenessmentioning

confidence: 99%

Language Politeness of Local Tour Guides in Orangutan Ecotourism Bukit Lawang, North Sumatra: A Sociopragmatic Study

Taulia,

Gapur,

Pujiono

2023

celt

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Bukit Lawang is a conservation area for orangutans located in North Sumatra, Indonesia. This research aims to examine the politeness markers used by tour guides in this area. The qualitative research method with a phenomenological approach was employed. Data were collected through observation, field notes, audio video recordings, and interviews. The findings indicate that tour guides in Bukit Lawang utilize various politeness markers, including offering assistance, expressing agreement, making requests, giving commands, refusing, apologizing, providing advice, and giving compliments. Local tour guides in Bukit Lawang also employ diverse non-verbal politeness markers, such as smiling, in their interactions with tourists. Factors influencing the use of these language politeness markers include social harmony, the desire to please tourists, social and cultural norms, professionalism, and public image. In conclusion, this study provides a better understanding of the use of language politeness markers by tour guides in Bukit Lawang Orangutan Ecotourism. The research findings can serve as a basis for enhancing tourism services and enriching knowledge about cross-cultural interactions in the context of tourism.

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“…Penelitian terkait yang menggunakan pendekatan sosiopragmatik di antaranya ditulis oleh Wicaksono (2015), Masran (2018), dan Rahmayanti (2020). Wicaksono (2015) melakukan penelitian yang bertujuan untuk mendeskripsikan bentuk dan konteks sosial tuturan yang digunakan untuk menyatakan tindak tutur komisif dalam pementasan drama Mangir Wanabaya.…”

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Kajian Sosiopragmatik Iklan Dakwah tentang Riba

Adnan

2021

RNH

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Tujuan kajian ini ialah mengetahui jenis tindak tutur dan daya pragmatik iklan dakwah tentang riba. Kajian ini menggunakan pendekatan kualitatif dengan metode deksriptif yang bersifat fenomenologis. Data iklan dakwah dikumpulkan dengan melakukan studi lapangan dan dokumentasi, sedangkan data daya pragmatik diperoleh melalui wawancara. Hasil penelitian menunjukkan bahwa pola penyampaian pesan yang terbanyak digunakan ialah tindak tutur asertif, yaitu menyatakan fakta, informasi, pengetahuan, dan hukum dengan menyertakan argumen dan bukti yang didasarkan pada Al-Qur'an dan hadis Rasulullah. Tanggapan responden menunjukkan daya pragmatik iklan dakwah tersebut. Ternyata, 46% responden "mengabaikan", 32% "menolak", dan 22% menerima pesan iklan dakwah itu. Simpulan yang ditarik dari kajian sosiopragmatik terhadap fenomena ini ialah masyarakat muslim cenderung "mengabaikan" pesan dakwah tentang riba karena lebih mementingkan tuntutan dan gaya hidup hedonis yang "mewabah" dewasa ini.

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Sosiopragmatik Imperatif Iklan pada Media Sosial

Cited by 3 publications

References 0 publications

Analisis Multimodal pada Teks Iklan untuk Mengidentifikasi Aspek Ketulusan Iklan

Analisis Multimodal pada Teks Iklan untuk Mengidentifikasi Aspek Ketulusan Iklan

Language Politeness of Local Tour Guides in Orangutan Ecotourism Bukit Lawang, North Sumatra: A Sociopragmatic Study

Kajian Sosiopragmatik Iklan Dakwah tentang Riba

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