“…Those reference points are feasible alternatives in a choice set, but they are always dominated by some other alternatives and, hence, are never revealed preferred. By contrast, the endogenous reference points in Shalev (2000Shalev ( , 2002, Kőszegi andRabin (2006, 2007), and Kőszegi (2010), correspond to a person's rational expectations held in the recent past, which in turn are determined in the so-called personal equilibrium. Since there may be multiple equilibria, the decision maker is required to choose the most preferred one, e.g., a preferred personal equilibrium in Kőszegi and Rabin (2006) and Kőszegi (2010).…”