In three books published at the turn of the millennium, the authors talk
about the phenomenon of the pronounced presence and significance of the
Holocaust in American society: Hilene Flanzbaum?s Americanization of the
Holocaust (1999), Peter Novick?s Holocaust in American Life (1999) and
Norman Finkelstein?s The Holocaust Industry: Reflections on the Exploitation
of Jewish Suffering (2000). These works describe (and criticize) the
post-Holocaust memorial world which is characterized by the commodification,
commercialization and instrumentalization of the culture of remembrance.
Even though each of these authors invoked/understood the term differently,
the effect of their works was the introduction of the term ?Holocaust
industry? into the public discourse. Today, it has has become an umbrella
metaphor for a whole range of practices that represent the
instrumentalization, commercialization and commodification of Holocaust
remembrance. The paper deals with the process of (political-economic)
instrumentalization of the Holocaust, its normalization, naturalization,
normativization and mechanization - in Western societies - and criticism of
that process. The aim of the paper is to shed light on what is meant by the
Holocaust industry and to open space for further reflection and
problematization of the Holocaust discourse in the light of the warning that
its current commodification and industrialization sends us.