Some important distinctions in place branding

Anholt, Simón

doi:10.1057/palgrave.pb.5990011

Cited by 184 publications

(138 citation statements)

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“…To be precise, place branding, both as a necessity and a phenomenon, is mainly provoked by globalisation processes where the market place for ideas, culture, reputation, in addition to products, services and funds are fusing into a single global community ( Anholt, 2005 ). People can now simply work and live almost anywhere, abandoning failing and deteriorating places for ones offering growing opportunities ( Kotler, 2004 ).…”

Section: Place Branding and Its Developmentmentioning

confidence: 99%

“…The complexity of identifying a single destination, however, is complicated by the fact that a destination may include several towns, cities or municipalities, other government provinces or even an island archipelago may be the entire country; place branding, travel, tourism and brand management literature provide ample evidence of the forgoing Bramwell and Rawding, 1996 ;Wilson et al ., 2001 ;O ' Leary and Deegan, 2005 ;Baloglu and McCleary, 1999 ;Kerr, 2006 ). Decorously, the form of geographical entity does not limit the scope of destination branding provided a direct association with tourism is established, although it has been noted that destination branding has been confl ated with nation branding ( Anholt, 2005 ).…”

Section: ' Place ' and Associated Vocabularymentioning

confidence: 99%

“…Perceived as a ' whole ' , it is argued that the components of nations, defi ned as ' a country, especially when thought of as a large group of people living in one area with their own government, language, traditions etc ' ( Cambridge Dictionary Online ), such as tourism, agriculture and entertainment, can be individually promoted and sold, but by defi nition, nations are unlikely to have a single target market or offering ( Anholt, 2005 ). To clarify, just as companies such as General Motors and Procter and Gamble offer various distinct products to the market so do countries produce ' outputs ' that consist of products, services and actions of their governments, exporters and industry associations ( Papadopoulos and Heslop, 2002 ).…”

Section: ' Place ' and Associated Vocabularymentioning

confidence: 99%

See 2 more Smart Citations

An analysis of terminology use in place branding

Hanna

Rowley²

2008

Place Brand Public Dipl

234

140

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Section: Place Branding and Its Developmentmentioning

confidence: 99%

Section: ' Place ' and Associated Vocabularymentioning

confidence: 99%

Section: ' Place ' and Associated Vocabularymentioning

confidence: 99%

See 1 more Smart Citation

An analysis of terminology use in place branding

Hanna

Rowley²

2008

Place Brand Public Dipl

234

140

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“…According to Anholt (2005d), the second definition is related to a simple conception of the process and it usually refers to a certain visual identity (name, logotype, slogan). The last definition of the notion has connection to an advanced conception of brand and branding, which includes more simple definitions, but, at the same time, highlights in its interface function between personality, product and/ or service of a company -in our case places-and its potential consumers.…”

Section: Place Branding: History and Meaningsmentioning

confidence: 99%

The communicative dimension of landscape: A theoretical and applied proposal

Nogué

Vela

2011

Rev. geogr. Norte Gd.

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The fusion of knowledge, the interrelationship of disciplines and, finally, the interaction of learning fields, provides new challenges for an auto denominated global society. The contemporary value of landscape, linked to the patent commodification of culture, the commercial construction of identities, the triumph of inauthenticity, of the induced representation or the economy of symbolism, open up great prospects for studying the symbolic value of landscape. The rapprochement of geographical praxis to the study of space intangibles, linked to the discovery of emotional geographies, besides the growing interest of communicational sciences on the territorial discourse, allow us to envisage a communicative study of landscape based on a fusion of geographical and communicational knowledge. The balancing of the variables: geography, landscape, emotion and communication, enables the progress towards analysing the emotionalisation of space to discern its intangible value, which emerges from the application of different communication techniques.Key words: Landscape, communication, territorial identity, branding, intangibles. RESUMENLa fusión del conocimiento, la interrelación de disciplinas y, en definitiva, la interacción de saberes proporcionan nuevos retos para una sociedad que se autodenomina global. El valor contemporáneo del paisaje, vinculado a una manifiesta mercantilización de la cultura, la construcción comercial de identidades, el triunfo de la inautenticidad, de la representación inducida o la economía del simbolismo, abren amplias expectativas en el estudio del valor simbólico del paisaje. El acercamiento que experimenta la praxis geográfica al estudio del intangible espacial, vinculado al descubrimiento de las geografías emocionales, además del creciente interés que dispensan las ciencias de la comunicación al discurso territorial, permite, mediante una propuesta de fusión de los saberes geográfico y comunicativo, plantearse abiertamente el estudio comunicativo del paisaje. La cuadratura de las variables geografía, paisaje, emoción y comunicación posibilita el avance hacia el análisis de la emocionalización del espacio para así entrever su valor intangible, que emerge a partir de la aplicación de variadas técnicas de comunicación.

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“…Such an approach has been criticised for failing to accommodate the public interest, and, especially, to undermining sustainable tourism development (Hall 2000). Thus, there is a need to consider cultural and social concerns in addition to economic and political issues (Anholt 2005). This task challenges the disciplinary boundaries of marketing and calls for a critical examination of the relationship between marketing and society (Tadajewski and Brownlie 2008).…”

Section: Introductionmentioning

confidence: 99%

On the marketing implications of place narratives

Lichrou

O’Malley

Patterson

2014

Journal of Marketing Management

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Acknowledging that 'locals' are recognised as an important (yet neglected) dimension of place marketing and following critiques of places as 'products', the purpose of this paper is to give voice to 'local people'. Drawing on local narratives of Santorini, Greece, we call attention to places as culturally significant and discursively produced and consumed. Local narratives provide multiple meanings constructed around the diverse and contested experiences of living and making a living in a place. Our analysis employs the metaphors of 'harsh beauty', 'service business' and 'home' to capture these perspectives. The paper has implications for the development of generative metaphors of 'place' and 'local' within place marketing and contributes to the dialogue over the continued relevance of our discipline to the public sphere. Summary statement of contributionThe paper contributes to a 'critical' place marketing agenda by capturing local narratives of place. The emergent themes reveal that 'local', far from a homogeneous category, involves multiple and contested meanings, as even within a single narrative the experience of place is built around varied readings of living, working, and consuming. The paper reveals that the production and consumption of place are dialectical rather than distinct processes and delineates implications for marketing.

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Some important distinctions in place branding

Cited by 184 publications

References 0 publications

An analysis of terminology use in place branding

An analysis of terminology use in place branding

The communicative dimension of landscape: A theoretical and applied proposal

On the marketing implications of place narratives

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