T h e dependence of individual development upon certain environmental factors is a truism. However what matters in this interaction betwecn organisms and environments is that the morphological reaction is typical of the organism under given conditions. I. I. Schmalhausen, 1949. Plant structures exhibit five principal classes of variation in heterogeneous environments, namely uniformity, continuous lability, genetic specialization (polymorphism), environmentally-or statuscued alternatives (conditional choices) and multiple strategies-the simultaneous operation by one plant of distinct types of structures that perform the same function. Multiple strategies are a diverse but neglected class that includes simultaneous cosexuality (hermaphroditism and other monomorphic sex conditions), facultative cleistogamy, heteromorphic diaspores, and reproduction by both seeds and ramets. An analysis of seven functions in the angiosperm flora of New Zealand shows that uniform and labile strategies considered jointly are most common, and multiple strategies are more common than either polymorphisms or conditional choices. Phenotypic models of the natural selection of structural variation are presented. They predict the general conditions under which multiple, conditional and uniform strategies are selected when the environment is spatially heterogeneous for either parents or their offspring. The models can explain many features of variation strategies, including why multiple strategies are a plant speciality, why conditional strategies such as sex choosing are rare and random choices are even more rare (unknown?), and why some self-fertilizing plants have distinct cleistogamous flowers. The models also suggest further avenues of research.