Some Experimental Observations Concerning the Influence of Colors on the Function of the Organism

Goldstein, Kurt

doi:10.1097/00002060-194206000-00002

Cited by 88 publications

(89 citation statements)

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“…Adams & Osgood (1973) concluded that the semantic blue-green region is more highly evaluated than the red-yellow region, which is closer to the neutral point (1973: 144). Converging evidence can be found in Goldstein (1942), who claimed that the colours green and blue are experienced as quieting and agreeable. For Wexner (1954), the colour concept BLUE was associated to features like 'secure/ comfortable' and 'tender/soothing', which imply pleasure, in addition to low activity.…”

Section: (A) Positive and Negative Evaluationmentioning

confidence: 95%

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Emotion and colour across languages: implicit associations in Spanish colour terms

Soriano

Valenzuela

2009

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Abstract. This study explores the reasons why colour words and emotion words are frequently associated in the different languages of the world. One of them is connotative overlap between the colour term and the emotion term. A new experimental methodology, the Implicit Association Test (IAT), is used to investigate the implicit connotative structure of the Peninsular Spanish colour terms rojo (red), azul (blue), verde (green) and amarillo (yellow) in terms of Osgood's universal semantic dimensions: Evaluation (good-bad), Activity (excited-relaxed) and Potency (strong-weak). The results show a connotative profile compatible with the previous literature, except for the valence (good -bad) of some of the colour terms, which is reversed. We suggest reasons for both these similarities and differences with previous studies and propose further research to test these implicit connotations and their effect on the association of colour with emotion words.

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Section: (A) Positive and Negative Evaluationmentioning

confidence: 95%

“…The literature on colour-emotion, however, also mentions GREEN and BLUE as related to Activity. According to Goldstein (1942), the colour green and (to a lesser degree) blue are experienced as quieting. In Wexner's study (1954) BLUE was associated with 'tender/soothing'.…”

Section: (C) High and Low Activitymentioning

confidence: 99%

Emotion and colour across languages: implicit associations in Spanish colour terms

Soriano

Valenzuela

2009

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“…A secondary aim of this experiment was to test whether the red effect would hold when controlling for participants' mood and general activation. If, as some have posited (Goldstein, 1942;Soldat, Sinclair, & Mark, 1997), red boosts positive mood and general activation, it could increase appetitive behavior in a general, indiscriminant fashion, as opposed to increasing romantic attraction per se. Documenting the red effect independently of mood and general activation would rule out this alternative explanation.…”

Section: Methodsmentioning

confidence: 99%

Red and romantic behavior in men viewing women

Kayser

Elliot

Feltman

2010

Euro J Social Psych

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In many non-human primate species, a display of red by a female increases attraction behavior in male conspecifics. In two experiments, we investigate an analogous effect in humans, specifically, whether red on a woman's shirt increases attraction behavior in men. In Experiment 1, men who viewed an ostensible conversation partner in a red versus a green shirt chose to ask her more intimate questions. In Experiment 2, men who viewed an ostensible interaction partner in a red versus a blue shirt chose to sit closer to her. These effects were observed across participants' perceptions of their own attractiveness (Experiment 1) and general activation and mood (Experiment 2). Our findings suggest that red acts as a basic, non-lexical prime, influencing reproduction-relevant behavior in like manner across species.

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“…It was proposed that hues at the end of the visible spectrum might be more arousing than those located tow',, Is the middle. Farlier oboervations of neuroticR3 and psychotics revealed tat exposure to zed light increa:ied the "abnormality" oF pathological behavior, while green light brought pathological behavior nearer zo "normality" (Goldstein, 1942).…”

Section: 955)mentioning

confidence: 98%

Methods for the Development of Shipboard Habitability Design Criteria. A Report on Subjective Response to Lighting and Color in Interior Space: A Study of Ships' Messing Areas

McArt¹,

Blasdel²,

Hassid³

1974

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Some Experimental Observations Concerning the Influence of Colors on the Function of the Organism

Cited by 88 publications

References 0 publications

Emotion and colour across languages: implicit associations in Spanish colour terms

Emotion and colour across languages: implicit associations in Spanish colour terms

Red and romantic behavior in men viewing women

Methods for the Development of Shipboard Habitability Design Criteria. A Report on Subjective Response to Lighting and Color in Interior Space: A Study of Ships' Messing Areas

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