Some evidence for conflict resolution in impression formation.

Pepitone, Albert; Hayden, Robert G.

doi:10.1037/h0040355

Cited by 21 publications

(8 citation statements)

References 7 publications

(2 reference statements)

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“…Dissonance theory postulates that incongruent perceptions generate an uncomfortable situation for a recipient that the individual strives to resolve (Pepitone andHayden 1955, Maheswaran andChaiken 1991). Attractive communicators are expected to send positive messages and to have positive characteristics.…”

Section: Journal Of Food Products Marketingmentioning

confidence: 99%

Product Promotion by Attractive Communicators

Orth

Létal

2001

Journal of Food Products Marketing

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The physical attractiveness of communicators has received some attention in fundamental and applied marketing research as a determinant of how target audiences respond to marketing communication. Significantly less is known about underlying mechanisms and little is known about corresponding effects in agribusiness and food products promotion. Theoretically possible are direct effects of attractiveness as well as mediating effects through other communicator characteristics like competence and trustworthiness. This contribution examines both routes and investigates the effects of attractiveness under different conditions for an organic juice.

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Section: Journal Of Food Products Marketingmentioning

confidence: 99%

Product Promotion by Attractive Communicators

Orth

Létal

2001

Journal of Food Products Marketing

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“…Apart from this essential qualification, the second and related process which had much in common with judgments of personality was the handling of information incongruent with that functioning as dominant. This was dealt with largely along the lines indicated by the work of Pepitone and Hayden (1955): complete ignoring of a whole range of information (i.e. on a specific criterion); selection of those parts congruent with the judgments already arrived at ; re-interpretation of the information so as to fit it into the pattern.…”

Section: Impressions Of Countries and Of Personsmentioning

confidence: 99%

Impressions of Nationalities—an Alternative to the ‘Stereotype’ Approach

Jahoda

1966

Br J Soc Clin Psychol

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Student subjects were presented with results of an opinion survey dealing with political, religious and social issues. Their task was to indicate the likelihood of the survey having been conducted in each of a series of countries listed, including Britain. There was a high degree of consensus on the type of nation considered likely. Perceived similarity to Britain of the countries was assessed, and the relative saliency of various criteria determined. Content analysis of verbal reports indicated that the same judgments were made on a variety of different grounds, and yielded insights into the modes of impression formation. Characteristics of the Ss’ ‘cognitive maps’ of Western European and Communist countries are discussed.

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“…Also, working from slightly different points of view, several investigators (Haire & Grunes, 1950j Pepitone & Hayden, 1955;Gollin, 1954,;Cohen, 1961) have delineated a number of similar modes of conflict-resolving response.…”

Section: Stimulus Characteristicsmentioning

confidence: 99%

“…Much of the literature on impression formation is duminated by the Gestalt tradition (Asch, 1946;Kelley, 1950;Haire & Grunes, 1950;Gollin, 1954;Gollin & Rosenberg, 1956;Pepitone & Hayden, 1955;Luchins, 1957). It emphasizes a resolution of conflictinS stimuli or traits into a coherent impression, but it does not address itself to the problem of how the conflict resolution is effected or to the contribution of situational and/or social conditions.…”

Section: Stimulus Characteristicsmentioning

confidence: 99%

“…As a further refinement in the investigation of factors affecting conflict resolution in impression formation, Pepitone and Hayden (1955) presented two degrees (strong and wreak) of conflict by manipulating the stimulus person's group memberships. Four types of resolutions were identified: "instrumentallzation"--membership in one of the conflicting groups was seen to be nominal; "elimination"--beliefs associated with the conflicting group were eliminated from the impression;…”

Section: Stimulus Characteristicsmentioning

confidence: 99%

See 1 more Smart Citation

The Measurement of Individual Differences in Perceived Personality Trait Relationships and Their Relation to Certain Determinants

Pedersen¹

1962

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Some evidence for conflict resolution in impression formation.

Cited by 21 publications

References 7 publications

Product Promotion by Attractive Communicators

Product Promotion by Attractive Communicators

Impressions of Nationalities—an Alternative to the ‘Stereotype’ Approach

The Measurement of Individual Differences in Perceived Personality Trait Relationships and Their Relation to Certain Determinants

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