Six major fresh produce crops were periodically sampled at wholesale, studied in retail stores, and purchased for consumptability during their respective seasons in the Greater New York area from 1966 to 1969. The condition of each crop in wholesale samples was compared with that found in retail stores 2 or 3 days later. Losses in retail stores were categorized and measured. Purchased retail store samples were held for varying times at room temperatures (or 70°F .) or at 38°t o 40°t o simulate consumer holding before they were examined for defects resulting in loss of edible tissue. Retail and consumer losses in each commodity for the completed study follow. Wastage in Pacific Northwest Red Delicious apples marketed from October through April was 1.0 percent in retail and 2.6 percent in consumer samples for 1966-69. Mechanical injury (0.6 percent) was the leading cause of loss in retail. Nonparasitic disorders (1.2 percent) and mechanical injuries (1.2 percent) caused most of the loss in consumer samples. Little retail loss occurred in Appalachian Red Delicious apples that were usually marketed from September to December. In consumer samples, 1 .5 percent loss occurred. Mechanical injuries caused 1.0 percent and parasitic and nonparasitic disorders the remaining 0.5 percent. Retail and consumer losses in California navel oranges marketed from November to April were 1 .9 and 2.3 percent, respectively, for the 3-year study. Parasitic diseases, mainly penicillium rots, caused almost 75 percent of the loss at both levels. Parasitic diseases caused about 75 percent of the loss in Florida Valencia oranges marketed in the February to June periods of the study. Losses from all causes totaled 1.2 percent in retail and 2.0 percent in consumer samples. Mechanical injury was the leading cause of loss in California crisphead lettuce marketed from April to October of 1967-69. It comprised 2.7 percent of the total 4.6 percent loss in retail and 3.1 percent of the total 7.1 percent loss in consumer samples. Parasitic disorders caused 1.5 and 1.2 percent loss in retail and consumer samples, respectively. Losses from nonparasitic disorders were 0.4 percent in retail and 2.8 percent in consumer samples. Mechanical injury and decay caused practically all the loss in retail and consumer samples of peaches marketed from May to September of 1967-69. Retail losses totaled 4.5 percent: 2.8 percent from mechanical injury and 1.7 percent from decay that was chiefly brown rot. Decay caused 4.5 percent loss and bruising 3.6 percent loss in consumer samples of peaches that were held at room temperatures until they were ripe. Strawberry losses in retail and consumer samples totaled 4.9 and 18.0 percent, respectively, during the March to October periods of the 3-year study. Parasitic disorders, mainly gray mold rot, spoiled 3.6 and 11.6 percent of the berries in retail and consumer samples, respectively. Mechanical injuries wasted the rest. A 3.6 percent loss occurred in consumer samples of Maine Katahdin potatoes marketed in Greater New York i...