Some Considerations on Integrating Corporate Social Responsibility in the Marketing Strategy of Banking Institutions

Curmei, Cătălin-Valeriu

doi:10.2478/9788366675704-035

Resilience and Economic Intelligence Through Digitalization and Big Data Analytics 2021

DOI: 10.2478/9788366675704-035

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Some Considerations on Integrating Corporate Social Responsibility in the Marketing Strategy of Banking Institutions

Cătălin-Valeriu Curmei¹

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Some Considerations on Integrating Corporate Social Responsibility in the Marketing Strategy of Banking Institutions

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