We propose a theoretically-motivated factor model based on investor psychology and assess its ability to explain the cross-section of U.S. equity returns. Our factor model augments the market factor with two factors which capture long-and short-horizon mispricing. The long-horizon factor exploits the information in managers' decisions to issue or repurchase equity in response to persistent mispricing. The short-horizon earnings surprise factor, which is motivated by investor inattention and evidence of short-horizon underreaction, captures short-horizon anomalies. This three-factor risk-and-behavioral model outperforms other proposed models in explaining a broad range of return anomalies. (Barberis and Shleifer, 2003), as well as commonality in investor errors in interpreting signals about fundamental economic factors (Daniel, Hirshleifer, and Subrahmanyam, 2001). Since mispricing predicts future returns owing to subsequent correction, this implies that behavioral factors can be used to construct a factor model that better describes the cross-section of expected returns. 2 Just as firms that are exposed to systematic risk factors earn an associated risk premium, firms that are heavily exposed to behavioral factors earn a conditional return premium (see, e.g., the model of Hirshleifer and Jiang (2010)). French (1993, 2015) construct risk factors based on firm characteristics that they argue capture risk exposures; we instead supplement the market factor with two behaviorally-motivated factors. Here, we argue that the mispricing effects of numerous behavioral biases, occurring at both long-and short-horizons, can be captured by two behavioral factors: a financing factor FIN that captures long-horizon mispricing, and an inattention factor PEAD that captures short-horizon mispricing.Consistent with the behavioral theories discussed above, our long-horizon factor is based on the intuition from the model of Stein (1996), who argues that when a firm becomes over-or underpriced, the optimal response for the firm is to issue or repurchase its own stock, while not necessarily to change its level of investment. Managers are well-positioned to lead their firms to act as arbitrageurs of their own stock prices, since managers have superior information about the intrinsic value of their firms. Even so, if investors were fully rational, they would fully impound the information contained in a firm's decision to issue or repurchase equity (Myers and Majluf, 1984), so that the financing decision would not be a proxy for mispricing. However, in models of investor overconfidence, the market does not fully impound this information. Empirically, there are on average persistent and strong negative abnormal returns following issuance activity, and positive abnormal returns following repurchases. 3Precisely because the market underreacts to issuance/repurchase activity, it is in firms' interests to 2 Several other studies also suggest that behavioral biases systematically affect asset prices. For example, Goetzmann and Massa (2008) constr...