Concurrent transmissions, a novel communication paradigm, has been shown to effectively accomplish a reliable and energy-efficient flooding in low-power wireless networks. With multiple nodes exploiting a receive-and-forward scheme in the network, this technique inevitably introduces communication redundancy and consequently raises the energy consumption of the nodes. In this article, we propose Less is More (LiM), an energy-efficient flooding protocol for wireless sensor networks. LiM builds on concurrent transmissions, exploiting constructive interference and the capture effect to achieve high reliability and low latency. Moreover, LiM is equipped with a machine learning capability to progressively reduce redundancy while maintaining high reliability. As a result, LiM is able to significantly reduce the radio-on time and therefore the energy consumption. We compare LiM with our baseline protocol Glossy by extensive experiments in the 30-node testbed FlockLab. Experimental results show that LiM highly reduces the broadcast redundancy in flooding. It outperforms the baseline protocol in terms of radio-on time, while attaining a high reliability of over 99.50% and an average end-to-end latency around 2 milliseconds in all experimental scenarios.