“…where the two subscripts, VV and VH, indicate the orientation (V = vertical, H = horizontal) of the excitation and emission polarizers, respectively.T he G factor measures the ratio of the sensitivities of the detection system for vertically and horizontally polarized light and is determined using horizontally polarized excitation: G ¼ I HV =I HH .T oavoid fast rotation of the molecule during the fluorescence lifetime, these dimers were immobilized in an onpolar Zeonex E48R (Zeon, Japan) film during fluorescence excitation anisotropy measurements, where an onpolar matrix was used to keep the maximal degree of delocalization in coupled dimers, as the symmetry and intramolecular charge transfer (ICT) of multibranched chromophores are very sensitive to their surrounding environments. [23,24,40] Meanwhile, the rigid matrix prevents the rotation of the chromophores within the excited-state lifetime. In this case, for the single branched structure of TPA-BT (a dipolar chromophore having parallel absorption and emission transition dipole moments), the anisotropy value has ar oughly constant value of around 0.4, this means that the depolarization effects, due to ori-…”