The selective solvation behaviour of silver(I) salts viz Ag2SO4, AgBrO3 and AgIO3 has been investigated in water‐pyridine (Py) mixtures at 30°C by solubility and emf measurements. It was observed that the solubilities of Ag2SO4, AgBrO3 and AgIO3 pass through a maximum near XPy = 0.5, XPy = 0.5 and XPy = 0.1 respectively and then decrease with further addition of Py. The Gibbs transfer energy of the silver ion, ΔG0t(Ag+) decreases continuously while that of the anions increases with the addition of Py. These results together with those concerning the solvent transport number Δ, are interpreted in terms of the heteroselective solvation of the salts, the silver ion being preferentially solvated by Py and the anions by water.