Solidarity Liquor

Abstract

The study is focus on the management of community distilled liquor which is local wisdom and a cultural product in the form of a social business case study. The study explains the origin of liquor in Thailand, as well as the cause of the change in the crisis of the community business and the solutions, and expands the boundaries of knowledge to ensure an understanding about Thai local wisdom, which is a soft power with potential in knowledge from the past to the present along with the importance of using alcohol relevant to Thai traditions. This chapter integrates a social business to find the value to be provided to communities and stakeholders and anticipates business trends by applying a population ecology theory for business survival. Therefore, the benefit represents the ability to expand the soft power of the community distilled liquor to promote cultural knowledge and entrepreneurship, as well as applying the factors to conduct next studies.