“…The product and services awareness refer to the extent to which a consumer of rural area knows about biofuel and solar power energy products and services (Bailey, 2005). The knowledge of product includes basic features of products (Ambali & Bakar, 2014), functions (Kane et al, 2003), usability and usages (Lakshmi et al, 2020), main brands or manufacturer (Marselina, 2019) and prices (Irfan et al, 2019) while services aspect of product includes retailers' promotion techniques of installing, repairing and provision of any extra information that can enhance basic utility of product (Pokharel, 2003;Mishra et al, 2019). Product and services awareness is crucial in developing intention and adopting the alternative energy products such as biofuel and solar power (Akroush et al, 2019).…”