“…Some rejectors use social rejection as a method of social control and punishment ( Wesselmann et al, 2013 ; Gooley et al, 2015 ; Wirth et al, 2015 ). However, social rejection is not always punitive: there are times when people cannot accept all invitations or wish to avoid a social encounter but are not trying to injure the target ( Freedman et al, 2016 ). In cases where punishment is not the goal, rejectors often find it difficult and unpleasant to engage in social rejection ( Folkes, 1982 ; Baumeister et al, 1993 ; Kets de Vries and Balazs, 1997 ; Ciarocco et al, 2001 ; Clair and Dufresne, 2004 ; Grunberg et al, 2006 ; Chen et al, 2014 ; however, see Zadro et al, 2005 for evidence that ostracism may be less difficult if you have peers also engaging in ostracism) and want to protect targets’ feelings ( Goffman, 1967 ; Folkes, 1982 ; Baumeister et al, 1993 ; Besson et al, 1998 ; Tom Tong and Walther, 2010 ).…”