Diplomatic Service 2023
DOI: 10.33920/vne-01-2303-05
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"Soft power": new elements in the "sustainable" transformation of the concept

Abstract: "Soft power" — a term that was introduced 30 years ago by the American theorist J. Nye, and associated with a specifi c US foreign policy doctrine, has been actively used around the world in recent years, and the concept itself is being rethought based on specifi c goals, objectives and resources available to individual countries or international organizations. "Soft power" has not received a place in the "offi cial doctrines", but has been adopted by such organizations as UNE-COCO and the Council of Europe, t… Show more

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