Soft Innovation Strategy of Batik MSMEs in Indonesia
Dita Andansari,
Khairul Hisyam Kamarudin,
Darius Shyafary
Abstract:Product innovation is novelty made on a product either completely new or developing from existing can be from physical products or product functions. There has been a lot of research on the relationship between innovation strategies and the competitive advantages of a company, both large and small and medium companies (MSMEs). The application of innovation strategies is also applied to MSMEs in Indonesia, one of which is batik MSMEs. Today's popular design innovations can be done with kansei engineering method… Show more
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